Rollerblade® Offers 10k Challenge in Orlando, Florida

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Leading category brand hosts inline skate event with World Champion Jorge Botero from Team Rollerblade

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Rollerblade®, the worldwide leader in inline skating, invites any individual who can safely skate on their own to meet up with other inline skate-enthusiasts and Rollerblade® athlete, Jorge Botero, for a friendly 10K challenge in Orlando, Florida. On July 10, interested participants can meet Rollerblade and Botero for a fun, informative, and lighthearted day of skating, competing against other skaters and practicing techniques.

In addition to hosting the 10K challenge, Botero, who is a three-time World Champion professional athlete and coaching consultant, will be available to provide skating tips and tricks to those in attendance.

“I’m super pumped for this 10K challenge event,” said Botero. “What better way to get out, have some fun, and share my passion for this sport with fellow enthusiasts than to actually get into our skates and get active together? I began skating when I was just a kid, and I love to think that I can encourage others to pursue this fun, rewarding sport.”

Participants must bring their own skates, which should be checked beforehand to ensure safe and speedy skating. In addition, it is highly encouraged that all skaters bring protective gear such as a helmet and wrist guards. Minors under 15 years old should be accompanied by an adult on skates or bicycle. Those participating should bring a smartphone or watch to record their own skating distance and time with a fitness tracking app.

The Rollerblade 10K challenge is free to enter. All participating skaters should plan to meet outside the YMCA located at 10501 Jay Blanchard Trail, in Orlando, Florida, at 8 a.m.

For more tips for the 10K challenge, click here, and for more information on Rollerblade, visit


Rollerblade® is an international leader in the inline skate industry and founder of one of the fastest growing sports, with more than 17.3 million participants worldwide. Headquartered locally in West Lebanon, NH, and internationally based in Giavera, Italy, Rollerblade is a top innovator in inline skates, accessories and gear with over 250 patented products. Today many athletes, fitness fanatics and thrill seekers enjoy the benefits of inline skating as it continues to grow as a lifestyle sport for all levels to experience. To learn more visit, “like” Rollerblade on Facebook at or follow the company on Twitter @GoRollerblade.

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Maddy McLean
People Making Good PR
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