Monrovia Partners with Thumbtack to Help Homeowners Get the Garden of their Dreams

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The groundbreaking new initiative between these two industry leaders will help Monrovia’s millions of plant fans find landscaping pros to install their new gardens.

Monrovia, one of the largest growers of ornamental and edible plants in the United States, today announced a groundbreaking partnership with Thumbtack, the local services marketplace that connects consumers with local professionals. The new initiative between these two industry leaders will help Monrovia’s millions of plant fans find landscaping pros to install their new gardens.

As part of this partnership, Monrovia will direct users of its website (8 million unique users annually) who need landscaping help to Thumbtack via pop-up message about their service. The partnership is also promoted to users of Shop.Monrovia, the company’s e-commerce platform. Thumbtack, in turn, will deliver up to five custom quotes from local pros based on a customer’s stated landscaping needs.

“We know that many people who love our quality plants need help with their landscaping projects, from design to installation. Our goal is to help them achieve their dreams, and Thumbtack is the ideal partner in fulfilling this need. Our research has shown that busy homeowners are looking for this help online, and Thumbtack’s database of landscape pros and its ability to match needs with the right expert is ideal,” said Katie Tamony, Chief Marketing Officer, Monrovia.

“At Thumbtack we share a common commitment with Monrovia to helping consumers pursue and complete their personal projects," said Nikki Pechet, Vice President of Marketing at Thumbtack. “It’s exciting for us to partner with a brand that customers truly look to for advice when they’re designing their outdoor lifestyle. Helping pair accomplished professionals with consumers simply completes this natural planning process.”

Monrovia, headquartered in Azusa, California, is the nation’s premier grower of premium ornamental and edible plants, with more than 3,600 varieties, including more than 214 exclusives. Monrovia’s five environmentally responsible nurseries are located in Visalia and Venice Hills, Calif., Dayton, Ore., Cairo, Ga., and Granby, Conn. Monrovia plants can be purchased in-store or online with delivery to independent garden centers, and through re-wholesalers nationwide. The company remains a family owned entity.

Thumbtack connects people who need to get stuff done with the right skilled professional. More than 230,000 professionals in almost 1,100 unique categories, ranging from handymen and housekeepers, to tutors, photographers, wedding planners and more, use Thumbtack to connect with millions of customers, collectively generating more than $1 billion in annual business across all 50 states. At once, we are giving customers a super-simple way to complete over 5 million projects each year. Founded in 2009 by CEO Marco Zappacosta, Jonathan Swanson and Sander Daniels and headquartered in San Francisco, Thumbtack is backed by Sequoia Capital, Google Capital, Tiger Global Management, Javelin Investment Partners and Baillie Gifford. For more information, visit

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