Princeton, New Jersey (PRWEB) July 11, 2016
Dataline, a leading direct marketing company with a national database of 300 million individual records, announced the official release of Dataline Digital.
“Dataline first entered the digital space in 2012 through digitizing our transaction based offline data for online targeting,” said Paul Sobel, CEO and founder. “Today, we’re expanding beyond the cookie with Dataline Digital. As users move across online and offline channels, there is an ever increasing need for marketers to be able to connect the dots. Dataline Digital helps address these concerns. Our offering includes an expansive taxonomy, mobile segments, email records, and custom modeled offline-to-online segments. We are taking real known purchasers and helping marketers build a 360-degree view of their target audiences’ offline and online buying habits.”
Since its founding in 2000, Dataline has always believed in the power of precision targeting. Dataline Digital is now taking precision targeting to the next level – empowering marketers to reach their desired audiences, across channels and devices, at scale.
Headquartered in Princeton, New Jersey, Dataline Inc. has offices around the country in New York, Washington D.C., and Chicago.
Founded in 2000, Dataline is a pioneer in the convergence of offline and online buying habits. Established as a direct marketing company, Dataline now runs both offline and online divisions. Dataline Digital empowers marketers to reach known buyers through transforming offline transactional data into over 400 digital audience segments. Partnering with a select group of DMPs, DSPs, and Exchanges, Dataline’s custom segments are built through a proprietary offering, combining offline modeling and sophisticated analytics. With roughly 300 million unique records and over 2,000 data points, Dataline scales target audiences to meet the goal-based needs of today’s marketers and clients.