Jeanne Jennings, Globally Renowned Email Marketing Leader and Recognized Industry Expert, Joins CohereOne as Partner

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Jeanne Jennings, an expert and thought leader in email marketing, has joined CohereOne as Partner. She was previously an independent consultant for clients such as Consumer Reports, Weight Watchers, Hasbro, Verizon, AARP, and the U.S. Chamber of Commerce. Her primary focus will be to help CohereOne’s clients drive return-on-investment (ROI) through email marketing strategies and tactics as part of its integrated, omnichannel approach.

That’s really what I do – I make my clients’ email marketing campaigns more effective and more profitable.

Jeanne Jennings, an expert and thought leader in email marketing, has joined CohereOne as Partner. She was previously an independent consultant for clients such as Consumer Reports, Weight Watchers, Hasbro, Verizon, AARP, and the U.S. Chamber of Commerce. Her primary focus will be to help CohereOne’s clients drive return-on-investment (ROI) through email marketing strategies and tactics as part of its integrated, omnichannel approach.

Jennings said, “I want to make money for my clients, so I goal to the bottom line. There is so much opportunity in email because it has the highest ROI of any other online or offline channel according to the Direct Marketing Association (DMA). We’ll have the manpower to build a team that can go in, do an assessment, and start making recommendations about how to improve performance right away. That’s really what I do – I make my clients’ email marketing campaigns more effective and more profitable.”

As an established thought leader in digital and email marketing, Jennings is a published author, a prolific blogger and regularly speaks at conferences and trade shows all over the world. Some of her recognitions include: Top Email Marketing Leaders to Follow from Worldata, Top Email Marketing + Design Thought Leaders on Twitter from Litmus , and World’s Top 50 Email Marketing Influencers from Cision.

CohereOne President Tim Curtis said of Jennings’ arrival, “Jeanne has tremendously rich experience working with clients large and small on both a global and local scale. Her passion is very inquisitive in the sense that she drills down and finds opportunities where her clients can unlock their potential. Jeanne’s consulting background will allow CohereOne to elevate from a thought leadership standpoint and add a crucial piece to our positioning as an omnichannel marketing agency.”

Jennings is enthusiastic about serving CohereOne’s clients, saying, “CohereOne has people who want to dive in and get to know each client as an individual organization. They want to understand each client’s goals and resources, and then prescribe a digital course of action for them. That’s where you get success because there’s not a one-size-fits-all for every organization. They have that personal touch, which is something that I’ve found you need for true success in consulting.”

Jennings will further strengthen the management team at CohereOne by helping the firm continue its rapid growth as a premier omnichannel digital, direct, and creative marketing agency. CohereOne provides a number of outsourced, turnkey services, including catalog/direct mail circulation with an integrated digital contact strategy and catalog creative and production. The firm fields a multi-disciplinary team providing consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne by emailing info@cohereone.com or visiting http://www.cohereone.com.

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Lydia Miner-Voigt
CohereOne
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