BNP Paribas Fortis Rolls Out Customer Loyalty Campaign with Seaters, a New York Marketing Technology Company

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Starting in 2017, all 400,000 Priority Banking customers of BNP Paribas Fortis will be rewarded with the privilege to access the Seaters platform.

BNP Paribas Fortis is offering a customer loyalty plan on the Seaters platform.

Seaters, a New York-based marketing technology company, and BNP Paribas Fortis, Belgium’s largest bank, have expanded their already successful partnership to give banking customers access to BNP Paribas Fortis’ sponsor tickets. The Seaters platform helps to optimize these sponsor assets reducing the waste while increasing the sponsorship ROI. With over 300 events per year BNP Paribas Fortis has tens of thousands of sponsor tickets and through the Seaters partnership has been able to reduce their waste from 18% to under 1%.

“We are very excited to expand on our already successful relationship and help BNP Paribas Fortis activate their customer base and provide another innovative and unique service.” Stated Jean-Sebastien Gosuin, CEO of Seaters

In the first phase, over 17,000 “Priority Banking by James” customers will receive a unique code to enter the Priority Banking Fan Group, operated by Seaters. Using the Seaters platform, clients sign-up to wish lists of BNP Paribas Fortis sponsored events they would like to attend. The Seaters platform allows BNP Paribas Fortis to raise awareness with a broad range of clients, but manage their expectations thanks to the Seaters “Likelihood Algorithm” that shows the probability to obtain a ticket. When traditional channels of distributing tickets is exhausted or there are last minute cancellations, tickets are distributed to clients eager to attend the event – even last-minute.

“For BNP Paribas Fortis being innovative is crucial and we are very serious about the digital revolution. We invest in new technologies, solutions and services.”

The partnership between BNP Paribas Fortis and Seaters started in 2014, with impressive results; 12,000 employees were invited, 40% market penetration, 28% active users and above all a reduction from 18% unused tickets to a dazzling 0.9%. Seaters captured a total demand for 54,000 tickets and (re)distributed 17,000 seats, that otherwise would have remained empty. At an average ticket price of $50, BNP Paribas was able to save over $850,000 of sponsor assets. In addition, with the additional demand BNP was able to obtain an additional $300,000 worth of sponsor tickets from organizers making this even more valuable.

In the beginning of 2017, the second phase of the program, all 400,000 Priority Banking customers will be rewarded with the privilege to access the Seaters platform.

About Seaters:
Seaters is the marketing technology company that aggregates demand for time sensitive events. By aggregating demand in advance, sponsors and event organizers have a targeted single source of pre-qualified fans. As tickets become available, sponsors and organizers can immediately distribute them with a click of a button.

With Seaters, “Asset Owners” can;
1 Generate demand to get Sold Out
2 Capture further demand to secure 100% Full House
3 Understand demand with data driven insights

Seaters has offices in New York, Brussels, Paris and London

About BNP Paribas:
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.

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Jean-Sebastien Gosuin
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