Walmart’s Chad Mitchell to Share Lessons in Building Trust With Reputational Storytelling at PR News’ Big 4 Social Media Summit in San Francisco

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At the Big 4 Social Media Summit, Chad Mitchell—who serves as a strategic thinker and digital storyteller at Walmart and directs the team responsible for managing and supporting all aspects of the company’s digital presence—will share what went into Walmart’s shift to strategic reputational storytelling, their most successful moments, some not so successful moments and what we can all learn from the journey.

In his keynote presentation at PR News’ Big 4 Social Media Summit on Aug. 10 in San Francisco, Walmart’s senior director of digital communications, Chad Mitchell, will show how he and his team changed the company’s approach to reputational storytelling on digital channels, and how the company CEO and other executives got involved—via blogging and social media—in communicating “a story our kids and grandkids would want to hear.”

As the world’s largest retailer, Walmart will always face challenges in creating trust across its digital footprint and in using digital channels to manage potential crises, whether they’re related to its supply chain, workforce or customers. At the Big 4 Social Media Summit, Mitchell—who serves as a strategic thinker and digital storyteller at Walmart and directs the team responsible for managing and supporting all aspects of the company’s digital presence—will share what went into Walmart’s shift to strategic reputational storytelling, their most successful moments, some not so successful moments and what we can all learn from the journey.

To register for the Big 4 Social Media Summit, visit http://www.big4socialmedia.com.

“The most important lesson I want to share with Summit attendees is to develop a social media strategy that is platform-agnostic, transparent and authentic,” Mitchell says. “At Walmart, we want to be where the audience is, sharing content that is relevant and optimized for each platform, with a focus on transparent engagement. To me, those are the key components for a brand looking to build trust with customers.”

PR News’ Big 4 Social Media Summit is part of a two-day event being held at San Francisco’s Grand Hyatt on Aug. 9-10. The Visual Storytelling Boot Camp will be held Aug. 9, with sessions on creating still images and video for social media, YouTube and data visualization. The Aug. 10 Big 4 Social Media Summit will feature sessions on Snapchat, Facebook, Instagram, and Twitter, with a special focus on the platforms’ shift to pay-to-play for brands. Early Bird rates end July 22 and PR News’ room block rate of $299/night at the Grand Hyatt San Francisco ends this Friday, July 16.

The two-day event will feature speakers from the Google, YouTube, Clorox Co., PwC, Adobe, Condé Nast, HP, Walmart, BMC Software, the American Heart Association, the Golden Gate National Parks Conservancy, C. Mondavi & Family, Cisco, Oracle, Stanford Graduate School of Business, Meritus Media, Moore Communications Group, Eastwick Communications, ZEFR, Zeno Group, Affect, Synack, W20 Group, Landis Communications and BSPOKE.

Event Sponsor: Blue Flame

For questions regarding attending the event, contact Jessica Placencia at jessica(at)accessintel(dot)com. To become a sponsor, contact Lindsay Silverberg at Lindsay(at)prnewsonline(dot)com.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at http://www.prnewsonline.com.

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