Shigeru Kimura, KHA’s CEO, said, “Kowa is honored to become a sponsor of the New York Yankees. We are proud to have our innovative products associated with the New York Yankees and their historic and iconic brand.
Torrance, CA (PRWEB) July 11, 2016
Kowa Health Care America, Inc. (KHA), a subsidiary of Kowa Company, Ltd., headquartered in Nagoya, Japan, announced that it has signed a 2016 sponsorship deal with the New York Yankees to market its Vantelin brand with the Yankees logo, as well as host brand activation events at Yankee Stadium.
This sponsorship builds on the recently announced Vantelin Licensing agreement with Major League Baseball, which makes Vantelin an Officially Licensed MLB Authentic Wear brand.
Vantelin products and packaging will proudly display the Yankees logo and pinstripes.
The Yankees-branded products will be available at select Yankee Stadium retail locations and online at vantelinsupports.com/Yankees.
Shigeru Kimura, KHA’s Chief Executive Officer, said, “Kowa is honored to become a sponsor of the New York Yankees. We are proud to have our innovative products associated with the New York Yankees and their historic and iconic brand. We look forward to consumers seeing our products proudly displayed at Yankee Stadium.
“We are proud to become a part of the Yankees Universe, with fans all over world.
“We’re confident, with the New York Yankees logo proudly embroidered on our products, Yankees fans will experience our unique innovation and enjoy Vantelin Support as a new and exciting choice for their daily life and healthy lifestyle activities.”
Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales & Sponsorships added, “We are excited about our sponsorship with Kowa, and hope that its Yankee Stadium promotional activation will increase sales for its licensed products and strengthen its global brand awareness.”
As part of the sponsorship deal, Vantelin will receive a product information kiosk at select home games this season, at which it will have product samples on display and ambassadors demonstrating its products.
Introduced for the first time to U.S. Consumers in 2014, Vantelin Supports offer unique and innovative consumer benefits, some of which have never been seen before in the U.S. market.
Vantelin Support is the #1 joint support brand in the Japan Marketplace and offers differentiating consumer benefits such as combined kinesiology taping and compression into one, comfortable all-day wear-ability with lightweight, breathable and moisture-wicking fabric, reducing fatigue in the legs. The products are great for everyday use, weekend warriors as well as for professionals and college athletes.
The full line of Vantelin Supports are also available in select retail stores in the eastern and western regions of the U.S.
Established in 1894, Kowa Company, Ltd. (KCL), headquartered in Nagoya, Japan, has been privately operated for over 120 years and is one of the most well respected trading and pharmaceutical companies in Japan. KCL has since branched out worldwide and is actively engaged in various manufacturing and trading activities in the fields of pharmaceuticals, life science, information technology, textiles, machinery and various consumer products.
Kowa Health Care America (KHA), located in Torrance, California, was established in 2012 and is a subsidiary of KCL. Our mission is to deliver the highest-quality, innovative and cutting-edge health care products from Japan to the US market. Our commitment is to our consumers, whom can greatly benefit from such products to enhance their health and well-being.
For more information contact Rieko Egashira (Marketing) at 310-527-9630.