Northwell Health Selects Influence Health as Marketing Technology Partner

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Driving consumer engagement with comprehensive multi-channel marketing technology

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“The comprehensive technology of the Digital Marketing Cloud gives them a competitive edge when it comes to executing superior, personalized consumer engagement campaigns and programs at scale.” Michael Sengbusch, SVP, GM, Influence Health

Influence Health, the leading provider of healthcare consumer engagement solutions, announces its partnership with Northwell Health as their personalized multi-channel digital marketing platform. The Influence Health Digital Marketing Cloud (DMC) will equip Northwell Health with healthcare CRM and digital campaign technology to engage consumers on their preferred channel with timely and relevant health information that promotes wellness, risk awareness and treatment options. By providing the data, insights and engagement tools needed to design, execute and measure 1:1 marketing programs, the DMC will facilitate all of Northwell Health’s consumer engagement objectives from driving brand awareness to increasing new patient acquisition, engagement and loyalty.

“Northwell Health is passionate about proactively engaging consumers at the right time through the right channel with meaningful messaging that can positively drive change and affect outcomes in our community,” states Joe Fierro, AVP Customer Insight & Analysis, Northwell Health. “Influence Health’s intelligent cross-channel marketing solutions will not only help us ‘meet consumers where they are’ in their healthcare journey, but accurately measure the effectiveness of each marketing channel and ensure inbound requests are managed in a timely, professional way to provide an excellent patient experience.”

“Influence Health is excited to partner with Northwell Health as they look to expand their digital footprint and thereby improve health in the communities they serve,” states Michael Sengbusch, SVP, GM, Digital Marketing Cloud, Influence Health. “The comprehensive technology of the Digital Marketing Cloud gives them a competitive edge when it comes to executing superior, personalized consumer engagement campaigns and programs at scale.”

For more information on how the Digital Marketing Cloud solutions can enhance your healthcare marketing efforts, visit influencehealth.com/healthcare-marketing-solutions.

About Northwell Health
Northwell Health (formerly North Shore-LIJ Health System) is New York State’s largest health care provider and private employer. With 21 hospitals and nearly 450 outpatient practices, it serves more than 1.8 million people annually in the metro New York area and beyond. The 61,000 employees system-wide work to change healthcare for the better by making breakthroughs in medicine at the Feinstein Institute and training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. Northwell Health offers health insurance through CareConnect. For information on services in more than 100 medical specialties, visit Northwell.edu.

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital marketing and patient engagement platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement enabling population health management. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information visit InfluenceHealth.com.

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April Shumake Davis
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