Modo Labs® Introduces Cutting-Edge Mobile Communication Platform

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Modo Communicate enables universities and corporations to harness the power of mobile to dramatically increase user loyalty and engagement.

Taken together, Modo Labs unique combination of data access, ease-of-use, and communication capabilities provide an exceptional level of mobile functionality that is unmatched by any other rapid mobile app assembly product.

Modo Labs, Inc., provider of the leading mobile engagement platform for universities and corporations that empowers both technical and non-technical staff to quickly create campus and enterprise apps, today announced the release of a dynamic new messaging platform, Modo Communicate. Modo Communicate extends Modo’s platform with a powerful student, employee and customer multi-channel mobile communication center, which can simultaneously deliver native device notifications (push notifications), in-app banner messages, and even email/SMS from a central administration system. A first within the industry, the addition of these new capabilities enables non-developers to implement a beautiful and feature-rich mobile app solution in combination with powerful mobile communications, all from within a single mobile platform.

Mobile communication is critical for engaging mobile app users, and timely, highly specific messages connect users and increase app stickiness. Yet one of the risks of sending too many general notifications is the potential for message overload that can alienate users. Studies show that targeted alerts, however, are not only appreciated by recipients, but also strongly desired as efficient tools that keep users on top of critical issues that concern their everyday lives.

Modo’s platform has long enabled its customers to deliver push notifications and in-app banners to app users based on their locations or roles. Modo Communicate takes this capability much further in many different ways. Message authors can now create a strategic and highly personalized communication experience that targets the exact set of end-users whom require a particular message. Modo Communicate also allows authors to schedule messages far out in advance and delegate messaging authoring rights across an organization. Messages can also be vetted for quality and governance, with a comprehensive workflow and approval process to ensure messages meet an organization’s standards.

Specifically, Modo Communicate offers the following unique features:

Targeted Messaging – Authors can now send highly targeted mobile messages to individuals, unlimited numbers of distinct groups, locations on campus or around the world, or roles of any type. Furthermore, these groupings can be mixed, matched, and intersected to target an unlimited number of message recipient combinations. For example, messages can be sent only to students who have overdue bills or employees who work remotely.

Multiple Message Delivery Options – Users can choose the message delivery options, such as push notifications and/or in-app banners, that reach users when and where they are most likely to engage.

Delegated Permissions and Approval Workflows – Modo Communicate’s delegated permissions empower different stakeholders across an organization to send messages to their target audience, freeing IT and eliminating potential bottlenecks. Using these capabilities, the organizers of a university New Student Orientation, for example, will be able to easily communicate directly with only the students participating in that event. At large corporations, HR can communicate directly with different employee groups, or Marketing can communicate directly with Sales about new product releases.

To ensure organizational governance policies are met, the product also includes the ability to centrally manage message approvals, to ensure that message frequency and content follow organizational guidelines.    

Message Scheduling – Users can pre-schedule messages months in advance, determine how long they display and when they expire. A rich graphical, central dashboard and timeline provides a visual of messages that have already been sent or are scheduled to be sent in the future, which ensures coordinated communications.

Deep Linking – With Modo Communicate, users can send end-users to any screen within their app or trigger a completely new app experience to drive deep usage of the app’s features and modules.    

Message Center – Within the central Message Center, app users now have a unified place to view all of the messages they’ve received across different channels and by notification types. These messages retain their ability to trigger comprehensive app capabilities. Automatic message expiration times ensure that only the most relevant, timely communications are retained, meaning the Message Center won’t become another overloaded inbox.

Modo Communicate, together with Modo Labs’ app assembly platform, enables any non-developer to quickly and easily provide a full spectrum mobile experience with one simple solution. Modo Labs’ flagship product, Kurogo Mobile Campus, accesses and quickly mobilizes any data source or dynamic feed, such as maps, social media, news, videos, or transit information. Kurogo Publisher empowers non-developers to create or enhance their native apps with unique, one-of-a-kind, modules for any special purpose or event. Modo Communicate completes the experience by ensuring that mobile apps created on the platform become a central communication hub for the entire organization.

“Taken together, Modo Labs unique combination of data access, ease-of-use, and communication capabilities provide an exceptional level of mobile functionality that is unmatched by any other rapid mobile app assembly product,” said Stewart Elliot, Modo Labs’ CEO. “Modo Labs is committed to enabling its customers, no matter their level of technical skill, to become mobile superstars within their organization, with minimal investment of time and resources. The release of Modo Communicate is the latest step toward ensuring that any organization can easily harness the power of mobile as part of its broader communication and engagement strategy.”

About Modo Labs:

Modo Labs offers a complete mobile solution that empowers ordinary people to create extraordinary campus apps. Any non-technical person can create a mobile experience in hours that engages students or employees. Pre-built modules leverage any data (indoor and outdoor maps, courses, social, video, dining, transit, athletics and more) and deliver it to a central campus app for a deep integrated user experience. Simple authoring tools make it easy to dynamically create and instantly deploy any other event or activity module across all mobile channels, such as for admissions, orientation, benefits, and more. Hundreds of universities and organizations in more than 30 countries use solutions from Modo Labs to deliver rich mobile websites and native apps. Modo Labs is headquartered in Cambridge, MA. Interested parties can learn more about Modo Labs at

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Beth Pfefferle
Modo Labs, Inc.
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since: 04/2011
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