9 Essential Tips & Strategies For Selling to Mass Market Retailers

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Robert A. Jacobs Shares Insight From Retail Buyers, Merchandise Managers & Influence Experts

“Bob helped design a very successful private label program for our office supplies category from start to finish…made sure we understood key technical issues, recommended marketing strategies and helped manage worldwide distribution.

The article, "9 Essential Tips & Strategies For Selling to Mass Market Retailers" won’t help people whose fabulous, new product ideas are still stuck in their heads. But for those who push past fears and actually manufacture prototypes or perhaps have product lines that have already proven successful on a local level, the information shared in this article could be the exact catalyst needed to bridge their knowledge gap between a fantastic but unknown product or service and sweet success.

Moreover as a result of popular TV reality shows like Shark Tank the idea to invent something and score big is seeding itself throughout the consciousness of our society. Yet aside from pitching new products on TV most people have no clue how else to get their new idea into the marketplace where consumers can hear about it, see it, feel it and hopefully like it and buy it!

“9 Essential Tips…” written by Robert A. Jacobs, provides guidance not only to novice product creators and skilled inventors but also to salespersons, small businesses and other suppliers of consumer products interested in learning how to get products in front of the retail buyers who decide which products make it to their store shelves and into marketplaces where billions of dollars of consumer goods are bought and sold every day. The author discusses the methodology he has developed over the past 40+ years of successfully placing new products into major retail store chains, noting that it’s not an easy thing to do, but at the same time it is definitely possible if one is willing to take the time to practice key skills and become excellent at executing not necessarily all, but certainly some of the principles discussed.

As one senior manager at Costco described Bob’s expertise, “Bob helped design a very successful private label program for our office supplies category from start to finish…made sure we understood key technical issues, recommended marketing strategies and helped manage worldwide distribution. If successful results as well as unquestionable integrity are important to the success of your business, then Bob’s your guy.” Steve Messmer – Senior Merchandise Manager, Costco

For access to the article please log onto: http://www.robertjacobsassociates.com/helpful-articles-information.html

About Robert A. Jacobs
Speaker, author and entrepreneur Bob Jacobs has been helping retailers and suppliers of consumer goods identify, negotiate and achieve mutual goals since 1974. His “rolodex” of mass-market retail customers, buyers, merchandise managers and company officers reads like a “Who’s who?” of over 2,400 key contacts from as far south as Brazil and north through Canada to Alaska including Walmart, Target, Best Buy, Staples, The North West Company, Hudson Group, Zulily and more. Current and former supplier clients include global manufacturers Mitsubishi, Kodak, Gillette, Brenthaven, Drones Etc., Braun North America, Akai and more including small, startup clients. His book, “Essential Elements of Selling To Mass Market Retailers” is due out in fall of 2017.

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