AdMax LocalTM Selected by Yahoo! JAPAN as the Platform to Power its New Express Search Advertising Solution, “Raku Ads”

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Simplified, automated support for ad creation, submission and management

After an extensive search for the right technology provider to power their online search marketing product, AdMax Local was selected by Yahoo Japan Corporation as their provider for this solution. Today a new version of the ad management tool for Yahoo! JAPAN Promotional Ads has been released, “Raku Ads”.

This service is offered to advertisers who sign up for Yahoo! JAPAN’s paid search ads “Sponsored Search”, directly from the Yahoo! JAPAN Promotional Ads official site. Those clients who signed up to “Raku Ads” are able to very simply generate search advertisements for Yahoo! JAPAN’s search results, without needing deep knowledge about search advertising, ad management tools or advertisement operation.

“We are proud to have been selected as the technology provider for Raku Ads,” commented Ben Gibson, Global Managing Director, AdMax Local. “Yahoo JAPAN have been a longstanding leading company in Japan, and our unique platform for programmatically building and managing online marketing, establishes a powerful way of helping businesses to successfully market themselves online.”

“Raku Ads”, launched this week by Yahoo! JAPAN, reduces the burden caused by ad operation and management - a particular challenge for small and medium size companies - and removes the barriers of implementing online advertisements.

All those businesses who abandoned online advertising because of the difficulties involved, and all those companies who do not have the skills or people to manage ads, can now easily launch paid search advertising through “Raku Ads.” Businesses need only to provide a URL, phone number, their category and location and the system will recommend a monthly budget. On accepting this budget, all the keywords and advertising copy are automatically generated by AdMax Local, and the campaigns are then managed to drive performance.

About Yahoo JAPAN
Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

About AdMax Local, LLC
AdMax Local is the world’s first fully automated platform that enables the creation and management of high quality, hyper-local search marketing campaigns and responsive websites for thousands of local businesses at scale. Launched in the US and APAC markets in 2013, and available in the European market since 2009, AdMax Local has been deployed with tens of thousands of international clients, driving returns that far exceed the industry average for large-scale local search campaigns.

Designed for traditional media companies, marketing agencies, media resellers, franchisors and other businesses looking to add search engine marketing and websites to their service portfolio or improve the performance and profitability of their existing SEM business, AdMax Local frees businesses from being forced to choose quality search campaigns over profitable campaigns. For the first time businesses have an alternative to the traditional Agency model of SEM management, and are now able to automate all aspects of an SEM campaign--from sales, deployment and account creation, to bidding and management—while still running high-quality, hyper-local campaigns.

AdMax Local was initially incubated within The Search Agency: a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies and technologies that drive measurable results across multiple platforms.

AdMax Local is headquartered in Los Angeles, CA, with additional offices in Rhode Island, Toronto, London, Tokyo and Bangalore.

Press Relations Contact
AdMax Local LLC Public Relations Team
Email: pr(at)admaxlocal(dot)com

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Annette Tonti
AdMax Local
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since: 05/2013
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