“We’re excited to partner with Haystack TV to reach an audience that has been elusive for many traditional broadcasters.” said Matt Strait, VP of Digital for the Meredith Local Media Group.
Redwood City, CA (PRWEB) July 14, 2016
Personalized video news platform Haystack TV and Meredith Corporation are partnering to better serve local news to their viewers in 12 markets across the U.S., including in four of the top 25 DMAs. As part of the content deal, Meredith will distribute its local news videos on OTT and mobile platforms via Haystack TV’s free apps on Apple TV, Android TV, Amazon Fire TV, Chromecast, iPhone, Android, iPad and the web. Haystack TV will also promote content produced by Meredith stations to help them expand their local viewership as well as reach a global audience.
“We think it’s incredibly important to inform viewers about what is going on in their communities and we’re excited to partner with Meredith to expand our personalized local news coverage,” said Haystack TV CEO Daniel Barreto. “We’re also seeing a growing demand for OTT content, so we want to empower traditional broadcasters to increase digital revenues and reach a new generation of viewers by providing cutting-edge technology at no-cost that can be easily integrated into their existing infrastructure.”
“We’re excited to partner with Haystack TV to reach an audience that has been elusive for many traditional broadcasters,” said Matt Strait, VP of Digital for the Meredith Local Media Group. “Distribution of our content on the consumer’s terms is key to our success and Haystack TV’s technology gives us another channel that we’ve been seeking.”
With free apps available across mobile and connected TVs, Haystack TV is the most widely available personalized video news service on the market. The company creates customized newscasts for each viewer through a mix of artificial intelligence, big data technologies, and editorial curation. The service caters to millennial viewers who are increasingly choosing to watch the news via OTT platforms. Haystack TV is experiencing exponential growth with its average user watching over 100 minutes of news per week.
About Haystack TV
After turning on Haystack TV each day, users see a mix of the top news of the day and stories tuned to their specific interests based on their viewing habits, preferred publishers, and favorite topics. The platform features content from traditional broadcast news publishers as well as from newer niche publishers, and the videos are presented in a way that allows for an optimal lean-back viewing experience.
Haystack TV is available on iOS and Android phones, Apple TV, Chromecast, Android TV, Fire TV and on the web via http://www.haystack.tv. Haystack TV was one of the initial launch partners for the Android TV platform, was featured by Google for its Chromecast integration, has been featured multiple times on the Apple App Store, and was also a winner at Twitter’s Hatch startup competition. Learn more at http://www.haystack.tv/about-us.
About Meredith Corporation
Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print and digital – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches 100 million unduplicated women every month, including 73 percent of American millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Parents and SHAPE. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world's top brands, including Kraft, Lowe's and NBC Universal.
Meredith's Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith's balanced portfolio consistently generates substantial free cash flow, and the company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith's current annualized dividend of $1.98 per share yields 4 percent. Meredith has paid a dividend for 69 straight years and increased it for 23 consecutive years.