Torchlite Upgrade Introduces Real-Time Notifications, Asset Management and New Analytics Dashboard

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Talent marketplace of 500 specialized freelance digital marketers helps fuel company’s growth to $2 million in annual recurring revenue

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Torchlite, the company making it easy for businesses to find and manage freelancers who specialize in digital marketing, today launched a new platform upgrade introducing a host of new features that improve communication between businesses and outside talent.

Through the addition of real-time notifications, Torchlite customers will have access to a live stream of notifications ranging from task creations, approvals, updates and comments on all materials associated with their digital marketing campaigns. In addition, streamlined asset management enables businesses to store and share important files such as logos, social media graphics, and branding materials directly within the Torchlite platform.

The Torchite update also includes new features that make it easier than ever for customers to monitor campaign performance. A simplified dashboard that provides a real-time view of campaign progress while offering in-depth analysis and insights on customer engagement. Weekly summary updates also provide businesses with a snapshot of the most important aspects of their specialized campaign.

The platform updates help organizations to seamlessly communicate with their team of vetted digital marketing experts, no matter where they’re located, providing both peace of mind and the data necessary to gauge customer engagement.

“Organizations like ours have to rely on outside talent and resources which can introduce a number of challenges,” said Melody Jones, Parks and Recreation Director at Westfield Parks. “Torchlite enables us to keep a tight pulse on analytics so that we can see what's working and helps us streamline communication and our digital marketing efforts.”

The Torchlite update also includes a number of key enhancements to the company’s internal talent marketplace which enables Torchlite strategic leads to find to find, vet, certify and match the very best freelancers with businesses seeking additional talent. Once certified following a rigorous vetting process, digital marketing specialists are indexed within the Torchliter Marketplace where they can create a profile, list their skills, detail their experience and share examples from their portfolio.

Torchlite’s network of 500-plus digital specialists was used to power its own marketing efforts and has helped the company to eclipse a milestone of $2 million in annual recurring revenue.

“A lot of young companies look to establish proof-of-concept through beta tests with their customers, but we turned the microscope on ourselves,” said Shawn Herring, CMO and Co-Founder of Torchlite. “We assembled a team of Torchliters who had the skills we needed and they’ve been the primary engine driving our growth since day one.”

About Torchlite
Torchlite is a SaaS marketplace of highly vetted experts who are supported by a platform that manages content, data and workflow. By seamlessly connecting digital marketing experts and business owners through our application, it’s easy to build effective digital marketing campaigns – driving leads, online traffic, customers and revenue. For more information, visit http://www.torchlite.com.

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Ryan Simpson
Dittoe Public Relations
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