CCI Announces Upgraded Quick-Deploy SaaS MDF Module

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Many companies that sell through the channel are looking to move their market development fund (MDF) off spreadsheets and into automation, but don’t know where to start. They need a platform that can be rolled out quickly, easily adopted by partners, is simple to administer and delights the finance team--CCI’s upgraded “quick-deploy” MDF Module fits the bill.

CCI’s streamlined SaaS MDF Module is easy to set up and manage, and even easier for partners to use.

“CCI’s streamlined SaaS MDF Module is easy to set up and manage, and even easier for partners to use,” says Steven Kellam, President at CCI. “And the integrated payment engine lets vendors efficiently perform partner reimbursement for all approved claims across a variety of payment types.”

This MDF Module has all the features and back-office support vendors need.

  • Fast to Market…launch a market development fund (MDF) in less than 60 days.
  • Simple to Use...intuitive navigation increases partner engagement.
  • Highly Configurable...fits your unique branding, guidelines, and approval work flows.
  • Easily Scalable…run one or many global programs at once.
  • Priced Right...affordably priced for the move from spreadsheets to automation.

It’s the ideal solution for domestic or international programs that have less than 500 partners but need best-in-bread automation. “While our MDF Module was designed as an affordable solution for program automation, it’s loaded with all best-practice administrative and reporting requirements learned from CCI’s 30+ years of channel management,” added Kellam. Plus, the module can be up and running in as little as 60 days—complete with the vendor’s partner names and contacts loaded and configured to support their program guidelines. Once deployed, vendor companies will:

  • Increase partner engagement
  • Lower administrative overhead
  • Improve reporting
  • Streamline processes
  • Reduce payment errors

This all adds up to better MDF program ROI overall.

The CCI MDF Module is full-services ready, with high performance out of the box – making it one of the most sought after MDF management software platforms on the market. For more information and a demonstration, contact CCI Global Channel Management at info(at)channelmanagement(dot)com or 415.758.CCIC (2242).

CCI is a software and managed services company that provides channel expertise, program support services, and technology to create and manage global channel programs that engage partners, simplify channel management, and significantly increase operational efficiency. CCI helps many of the most successful companies in the world – including EMC, VMware, Emerson, Cox Communications, Google, Siemens, Sony, Verizon, Xerox and more – turn their channel programs into a key competitive advantage. Founded in 1983, CCI is based in the San Francisco Bay Area, with sales and client management offices worldwide. For more information, visit or subscribe to the Channel Champion blog.

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Kari Millar

Peter Hornberger
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CCI Global Channel Management
since: 12/2011
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