RestPress Launches a Pay-On-Performance Press Platform for Startups

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RestPress launches a new Pay-on-Performance press platform for startups and businesses to get meaningful press.

I quickly realized that businesses and startups need a reliable source of press. They need a press partner and platform that will be transparent in their results. That’s why we built RestPress.

RestPress ( launches a new Pay-on-Performance PR platform for startups to get meaningful press without hiring a PR firm. RestPress is changing the traditional PR process for companies through a pre-agreed upon rate based on a results based model.

Customers agree to fixed rates upfront and only pay when their press is successfully live on the web.

RestPress founder P.J. Leimgruber explains, “The traditional PR industry is broken. PR companies charge expensive retainers, do not guarantee results, and give clients little clarity in the value they are getting back for their spend. As a growing company, how can you possibly justify spending five, ten, or twenty thousand dollars per month with no promise of results?”

RestPress has a business model that only charges customers after their press is live. RestPress leverages their wide community of bloggers, writers, and journalists to share newsworthy events. Major press-worthy events include product launches, founder stories, compelling thought leadership, and major partnerships.

RestPress works primarily with funded startups and fast-growing businesses with compelling stories. The service has gotten notable press coverage for its clients on outlets such as Huffington Post, VentureBeat, Inc and Forbes. RestPress maintains long-term relationships with journalists in various industries, ranging from consumer to tech to enterprise. In order to keep the relationships strong, RestPress only works with a small number of highly qualified companies.

In less than a few months after accepting beta customers, RestPress has successfully placed over 200 articles live from over 100 different journalists and writers.

Leimgruber says, “Press is a relationship game. We only introduce our customers to journalists who we know will write about them. We never spam journalists with irrelevant pitches or half-baked stories.”

The biggest benefit of RestPress is that you only pay after your article is live and published. Each customer has control over approving the target publications and agreeing on packages ahead of time. RestPress conducts an introductory meeting with each customer to discuss the company’s goals and determine exactly how to position each business’ story. Before any journalist gets pitched, each customer works with the RestPress team to approve a target publication list, filled with outlets that fit with each company’s brand, industry and purpose. The outlets range from well-known premium publishers to targeted and niche channels. After approval, clients can then just stand by for interview requests from journalists.

RestPress founder P.J. Leimgruber mentions, “We have taken an overly complicated model and simplified it for our clients. By assuming the risk, we are able to give our clients peace of mind and guaranteed satisfaction. With our extensive network of journalists, press and media, we are able to get placements at top outlets at a reliable rate. RestPress is the best thing to happen for our clients. We only want them to pay upon results they are happy with. It’s a win-win situation for everyone.”

The founding team has an extensive Internet background, having built a successful e-commerce site, a digital marketing agency and an Internet marketing marketplace. Leimgruber explains, “We saw a gaping need in the market and we filled it. When I was growing our earliest businesses, it was always a big risk dedicating large budgets to press agencies. As a business owner, it was scary to engage with agencies without ever being guaranteed results. After working with a few agencies, I quickly realized that businesses and startups need a reliable source of press. They need a press partner and platform that will be transparent in their results. That’s why we built RestPress. It has taken off like wildfire and we are getting calls all day and night from people who want to get on our platform.”

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