Seattle, WA (PRWEB) July 13, 2016
The Mobile Event of the Summer Focuses on the Future of the Mobile Marketing Industry
TUNE (http://www.tune.com), the leader in mobile marketing technology, today announced their annual Postback conference in Seattle, bringing together leading mobile executives and media for two days of discussion around the changing mobile marketing landscape. With mobile ad spend forecasted to account for 72 percent of US digital ad spend by 2019, Postback will explore where the mobile marketing industry is headed and discuss how best to take advantage of it.
“Postback was first launched in 2013 to educate, inform, and inspire the insiders of the mobile community,” said Peter Hamilton, CEO and Partner of TUNE. “Heading into our fourth year, it’s clear that a mobile first world has transformed the way we do marketing. Major deals are being struck between global advertising agencies and brands such as Publicis and Tencent (WeChat), to bring a treasure trove of global mobile data to marketers. LINE, the Japanese mobile messaging app is potentially set up for the world’s largest technology IPOs this year. This year’s conference brings together some of the brightest minds in mobile to teach, and connect with each other on their insights, and best practices to unlock new opportunities in mobile marketing.”
One of the world’s leading inventors, thinkers, and futurists, Ray Kurzweil — Director of Engineering at Google — will deliver the first day keynote in an onstage interview with Peter Hamilton about reaching the tipping point of singularity.
Additionally, leading mobile industry analyst, Jennifer Wise of Forrester, will deliver the second day’s keynote to share her view on the future of the mobile economy.
This year’s roster of speakers features a variety of prominent leaders in mobile marketing including:
Brendon Kraham, Director Emerging Ads Sales & Product Strategy, Google
Aashir Shroff, VP, Mobile and App Strategy, Wells Fargo
Nicole Ramos, Mobile User Acquisition Manager, Electronic Arts (EA)
Sandi Macpherson, Founder, Quibb
Christian Calderon, Chief Revenue Officer, Ketchapp
Jim Payne, Founder & Co-CEO, MoLabs Inc.
Jon Guljord, Senior Director, Mobile Marketing, Expedia
Brian Kim, VP of Media, Dollar Shave Club
Allison Schiff, Associate Editor, AdExchanger
Eric Mugnier, Mobile Senior Vice President, M&C Saatchi
For more information about the event, visit https://www.tune.com/postback/
TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned, and earned media into one TUNE® Marketing Console.
Headquartered in Seattle, Washington with over 350 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, EA, DraftKings, and more.
For more information, visit http://www.tune.com or follow us on Twitter, Facebook, LinkedIn, and Instagram.