(PRWEB) July 13, 2016
Companies are increasingly building their business strategy around innovation. However, there are still challenges that may disrupt innovation processes, such as mistakes made whilst setting innovation agenda, gaps in investment plans, misunderstanding within corporate culture and isolation from external ideas.
Steve Lennon, Global Advisor, Technology & Innovation at Fujitsu, who is speaking at the Chief Innovation Officer Summit in Sydney, believes that 'Innovation needs to be pursued against a strategic ambition, not in a vacuum. And innovation cannot be pursued without a genuine willingness to take on risk.'
Steve acts as a trusted advisor for Fujitsu’s Intellectual Property owners, helping to shape strategies for the globalization of new technologies, as well as initiatives and supports innovation activities when it comes to making a greater impact on the company's customers. Talking from his experience, there are ways to overcome challenges related to development of the innovation-orientated strategy:
'Design thinking, agile and lean startups are great tools to help inculcate the most critical raw ingredient for successful innovation – the open-minded attitudes and mindsets, that enable new ideas to be seen and heard on their own terms, not dismissed from an outdated perspective.'
One of the key themes of the summit will revolve around collaboration with the startup community and the opportunities this presents for larger organizations. It will look at how collective thinking can improve problem-solving, provide additional ideas and new technological material to work with. It is one of the things that Steve is passionate about and he believes ’Access and connection into the startup community are hugely valuable for larger global companies like Fujitsu. In so many emerging fields – from IoT to Artificial Intelligence, Robotics and Blockchain, startups are generating incredibly exciting ideas, which we can assist to test, armour-plate and scale globally.'
Steve will be presenting at the Chief Innovation Officer Summit in Sydney, on September 6&7th. The summit is Australia's most anticipated innovation event that brings together the leading figures in the industry to discuss and share ideas on how innovation can and is changing the world. Please contact Shivanee Pattni at spattni(at)theiegroup(dot)com for information on the event and press pass availability.