ISONAS Appoints ThinkReps as New Manufacturer’s Rep Firm

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Colorado-based access control manufacturer expands representation in the NYC Metropolitan & Northern NJ area by selecting a new rep firm that is committed to Pure IP Access Control

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“Our goal was to find a rep firm with strong relationships within the security industry who understood the value and simplicity of a Pure IP access control solution; ThinkReps was a perfect fit.” states Robert Lydic, Global VP of Sales at ISONAS.

ISONAS Inc., a leading pure IP access control system manufacturer, today announced the selection of ThinkReps, a manufacturer’s representative firm specializing in the security industry to represent them in Northern New Jersey and the NY Metropolitan area. Bringing ThinkReps on board will strengthen the ISONAS sales team and increase awareness of its Pure IP access control technology on the east coast. ThinkReps is focused on business development and helping security manufacturers achieve their sales goals by representing product lines that include IP video cameras, access control systems, and video management systems. ThinkRep’s President, Adam Messina has a wealth of experience in the security field and has built strategic relationships with high profile security integrators, distributors, and end users nationwide; making the company a perfect choice for ISONAS.

“We are extremely excited about our decision to bring ThinkReps on board to help contribute to the future growth of our business in the NJ and NY areas,” states Robert Lydic, Global VP of Sales at ISONAS. “Our goal was to find a rep firm with strong relationships within the security industry who understood the value and simplicity of a Pure IP access control solution; ThinkReps was a perfect fit.” The access control market continues to move in the direction of IP-technology similar to the paradigm shift of analog to IP video that took place over the past ten years. “We are thrilled to have the opportunity to represent ISONAS and believe firmly that Pure IP access control is the future. There is no question in our minds that panel access control systems are a thing of the past,” states Adam Messina, Founder of ThinkReps LLC. “Our goal is to grow the ISONAS market share in our assigned territory by cultivating relationships with security integrators, distributors, and end users and educating the marketplace on the value of Pure IP access control.”

Both ISONAS and ThinkReps share the same business philosophy and believe firmly in helping dealers make the transition from legacy access control systems to Pure IP in the same way companies switched from analog CCTV to IP. In addition, ThinkReps will offer technical support to help ensure a smooth transition. These core philosophies are the foundation to create a win win situation for both ThinkReps and ISONAS.

About ThinkReps:
ThinkReps is a manufacturer's representation firm based in New York and focused on enhancing the sales and market awareness of the best physical security solutions in the industry. ThinkRep’s team members possess a combined 40 years of experience representing security product manufacturers in the New York Metropolitan area. The company represents security manufacturers in the access control, video surveillance, and VMS industries. For further information, please visit

About ISONAS Inc.:
ISONAS was the first access control company to design and manufacture a true IP-to-the-door solution that eliminates the needless complexity of inconvenient control panels, separate power supply, and dedicated hard-wiring, and continues to lead the security industry by changing the game in access control technology. Our network-based PowerNet™ reader-controllers offer a patented technology that easily integrates with Windows-based software to deliver more simplicity, greater value, and total flexibility to go places you never thought possible. ISONAS provides a proven IP solution that is revolutionizing the industry for a broad range of vertical markets worldwide. The company was recently recognized by the BizWest Mercury 100 List as one of the fastest growing companies in Boulder Valley. For more information, visit: or call 800-581-0083.

Company Contact:
Melissa Stenger, VP of Customer Experience
Phone: 303-951-7216
Email: melissas(at)isonas(dot)com

PR Contact:
Monique Merhige, President
Infusion Direct Marketing & Advertising, Inc.
Phone: 631-846-1558
Email: monique(at)infusiondirect(dot)com

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