Rapper Ice T, Rockers The Sheepdogs and Music Industry Vet Matt Pinfield Get Behind Recently Acquired Jimmy Lloyd TV as it Readies for Its Apple TV Close Up

Share Article

Leveraging JW Player’s industry-first free app framework for Apple TV, former NBC nationally syndicated television program The Jimmy Lloyd Songwriter Showcase has launched as Jimmy Lloyd TV across the tvOS ecosystem

Rapper Ice T, who recently was interviewed by Lloyd on the program had this to say about the show's host and creator: "Dude is dedicated and passionate about songwriting and helping to give a voice to new songwriters trying to make a name for themselves.

If you're an up-and-coming songwriter or band, how do you let the world know who you are so that your music can be heard? There’s an Apple TV app for that. And a venue.  Jimmy Lloyd TV and the The Jimmy Lloyd Songwriter Showcase has arrived from its beginnings on NBC's Digital Television over-the-air-platform to all-the-time. The former nationally syndicated NBC Television program is now available to millions on Apple TV.

Rapper Ice T, who recently was interviewed by Lloyd on the program had this to say about the show's host and creator: "Dude is dedicated and passionate about songwriting and helping to give a voice to new songwriters trying to make a name for themselves. That passion is obvious in this program and his show is a much needed platform these days.”

Jimmy Lloyd TV (JLTV), and its eponymous Songwriter Showcase, is an Inside the Actor's Studio for up-and-coming songwriters complete with insightful interviews and eclectic performances. From blues to rock to rap, since 2010 the program's mission has been to identify the best undiscovered songwriting talent and bring it to a mass audience via high-production-value premium video content and marquis digital distribution partners.

Famed MTV veejay and music industry veteran Matt Pinfield, who also has appeared on the show, had this to say about Jimmy Lloyd and his platform: “For me it’s always been about the music before anything else. The medium may change - American Bandstand to American Top 40 to MTV - but the passion for the music must always be there and that is what Jimmy Lloyd TV has done. Jimmy has added another chapter into the history of great music programming.”

Behind the Scenes

Leveraging the industry’s first free app framework designed for Apple TV - created by digital and mobile video solutions company JW Player -  JLTV immediately extends its audience growth and reach while allowing the new-music discovery platform to exponentially increase awareness via Apple TV's OTT offering. Jimmy Lloyd, founder, host and curator of Jimmy Lloyd TV, worked directly with JW Player to develop the tvOS app from conception to creation and ultimately received Apple's approval in less than 48 hours after the app was submitted for review.

“High-quality video is essential for our audience experience and as the volume of our content has increased we have worked closely with JW Player to extend our distribution capabilities while retaining that quality” said Lloyd. “JW Player’s Apple TV App Builder enabled us to put our branded video content on the new Apple TV with no coding and minimal configuration.”

Lloyd went on to add: "A comprehensive digital technology strategy is essential to staying ahead of the curve in marketing new music and our evolution from a television program to a full-fledged digital publisher property has been a never-ending learning experience. For me, production-value and visual quality is paramount and without JW Player's technology and innovations we would be limited in our distribution options and audience development efforts within the ever-changing digital video ecosystem. We were thrilled to partner with JW Player on this app.”

Ori Elrariv, CEO of Literally Media, owner of eBaum's World and several other high profile publisher sites recently acquired Jimmy Lloyd TV and intends to significantly scale the audience and content reach of the show leveraging JW Player's robust technology. "We are really excited to have a program of such high quality and engaging content as part of our portfolio of properties and see a tremendous opportunity to be realized in the near term" said Elraviv.
The Apple TV App Builder enables JW Player customers to develop a customized app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost.

“It’s imperative for content creators in today’s business environment to be anywhere and everywhere their audience is. In the past that wasn’t always possible for everyone,” said Jeroen Wijering, Co-Founder and Head of Product at JW Player. “Previous versions of Apple TV were an invitation-only development system for publishers and brands, but with the release of the new device and accompanying tvOS SDK, we were able to create a simple but elegant product that enables publishers of any size or budget to get their content onto Apple TV.”

JLTV becomes only the second video publisher to launch on JW's app builder after being invited to do so.

The Apple TV App Builder is available to all levels of JW Platform customers, including the free version. This makes it a significantly more affordable option than competitive offerings on the market. The solution works by automatically populating content from a customer’s JW Player Dashboard to push videos, titles, descriptions, and images directly to the customer’s Apple TV app playlist. The product allows for fully customizable design and branding, basic playback analytics reporting to the JW Player Dashboard, and playback of HLS video content from JW Platform and external URLs.

For more information, please contact:

Tim Gray, Director of Public Relations
JWPLAYER | Your Way to Play
tim(at)jwplayer(dot)com | M: 917.202.9515 | jwplayer.com

About Jimmy Lloyd TV
Jimmylloyd.TV is the online home for The Jimmy Lloyd Songwriter Showcase. Often described as "Inside the Actor's Studio" meets Jools Holland, the program was originally developed for NBC/Universal in 2009 and ran on NBC's digital television platform until mid-2013 and then was picked up for distribution on Xfinity on Demand. Featuring interviews and performances with up-and-coming songwriters and bands, the show takes you up close and personal with some of the best new musical talent around today. Please visit: jimmylloyd.tv

About JW Player
JW Player is leading digital and mobile video solutions company that pioneered video on the web and is now innovating for the future. Started in 2008 as the world’s first open source video player, today the company’s customers span the globe across 193 countries and range from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with over over 1.3 billion monthly unique viewers across all devices — OTT, phones, tablets, and desktops. Nearly five percent of all video streams worldwide are delivered through JW Player. In addition to the player, the company’s services include video hosting and streaming, advertising, and analytics. For more information, see http://www.jwplayer.com.

About Literally Media
Literally Media manages a collection of highly successful humor and entertainment websites to create one of the world's largest content platforms for the Millennial and Generation Z audiences. Our portfolio of legendary digital brands include eBaum's World, Cheezburger and Know Your Meme with a combined audience base of more than 24MM monthly unique users. Literally Media is part of a selected group of companies owned and backed by Jacob Nizri. Please visit http://www.literally.media.

Ice T on Jimmy Lloyd TV:   http://jimmylloyd.tv/detail/?guid=seEBMimd#.V4NiFZMrIfM
Matt Pinfield on Jimmy Lloyd TV:  http://jimmylloyd.tv/detail/?guid=lwCVZmto#.V4NiR5MrIfM
The Sheepdogs on Jimmy Lloyd TV:   http://jimmylloyd.tv/detail/?guid=UH3phd8V#.V4NifZMrIfM

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Gray
JW Player
+1 (917) 202-9515
Email >
since: 01/2009
Follow >
Visit website