Sensio Inc. Taps Chef Jason Roberts as New Brand Ambassador for BELLA Housewares

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Celebrity chef to showcase new electric kitchen products through Summer 2017

Chef Jason Roberts, BELLA Housewares Brand Ambassador

Chef Jason Roberts, BELLA Housewares Brand Ambassador - (Photo by Danny Severns/Sensio Inc.)

Specialty kitchen appliance manufacturer Sensio Inc. today announced the signing of Chef Jason Roberts as its new BELLA Housewares Brand Ambassador. Beginning Summer 2016 and running through Summer 2017, the partnership is a reflection of the company’s commitment to bringing consumers high quality, on-trend products with great value propositions.

An advocate for healthy foods and leading an active lifestyle, Roberts is a chef, cyclist, philanthropist and author of Good Food–Fast!, which features easy-to-prepare recipes that are all gluten-free, delicious and highly nutritious. Roberts has been featured as a guest chef and culinary expert on top television shows, such as ABC’s Good Morning America and Rachael Ray Show. Roberts also launched Chefs Cycle in 2014 in partnership with Share Our Strength’s No Kid Hungry campaign as an annual peer-to-peer fundraising event, with the goal of ending childhood hunger.

“Jason is the ideal brand ambassador choice for BELLA Housewares,” said Sensio Inc. CEO Shae Hong. “He stands for fresh, authentic cooking and healthy-living and truly embodies the ethos of the BELLA Housewares brand. We are very excited to have him on board.”

Roberts will support BELLA Housewares in its mission to bring consumers affordable appliances that allow for healthier cooking options. The new slate of products will encompass the cooking, beverage, food prep, entertainment and toasting categories.

“I am thrilled to have the opportunity to partner with Sensio Inc. and BELLA Housewares,” said Chef Jason Roberts. “I know for many, the healthy choice is not always the quickest or simplest, but BELLA Housewares has continuously worked to make this choice a bit easier. I’m excited to help further this vision.”    

Previously, Roberts worked with BELLA Housewares to create an interactive culinary experience at the 2016 International Home + Housewares Show. Now as Brand Ambassador, Roberts will demonstrate product functionality in a variety of meal situations through tips, tricks, recipes and cooking demos – bringing BELLA Housewares’ line of healthier cooking appliances to life. For more information, please visit

Since its inception in 2003, Sensio Inc. has become a primary manufacturer of specialty kitchen appliances. The company is recognized for developing dynamic and innovative consumer products for their own brands including BELLA, BRIM and Throwback Appliance Company as well as other licensed brands. With a strong commitment to design, innovation, quality and function, Sensio Inc. offers a wide range of products from coffee makers and blenders to exciting entertaining amusement appliances such as free standing candy dispensers and popcorn makers, all of which are sold through major retailers nationwide. Sensio Inc. continues to conceptualize new and innovative ways to make everyday life in the kitchen easier. For more information, please visit

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Kelly Curran
Demonstrate PR
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