Trapit Announces App for Microsoft Dynamics CRM to Put Social Selling at Heart of Leading Customer Engagement Platform

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Growing suite of compatible mobile sharing applications now includes Sina Weibo, WeChat, Whatsapp and Slack

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In adding support for one of the most widely deployed CRM solutions on the market, as well as several mobile sharing applications, we’re further proving our commitment to building the most robust social selling product out there.

Trapit, the leading platform for authentic social selling and employee advocacy, today announced the company’s app for Microsoft Dynamics CRM. The Trapit app for Microsoft Dynamics CRM puts the familiar Trapit content browsing and social sharing experience within each salesperson’s Dynamics CRM account. With Trapit embedded in their existing workflow, salespeople enjoy a seamless experience for both browsing and sharing relevant content with customers and prospects.

Users of the Trapit app for Dynamics CRM are able to browse, read, and share all Trapit content from within the Dynamics CRM interface, making the CRM system a one-stop shop for sales workflows throughout the course of the customer journey. This all-in-one approach not only saves time, it scales social selling to meet the needs of even the largest sales operations.

“We pride ourselves on being the only end-to-end social selling platform on the market,” said Hank Nothhaft, Jr., Trapit CEO and Founder of Trapit. “In adding support for one of the most widely deployed CRM solutions on the market, as well as several mobile sharing applications, we’re further proving our commitment to building the most robust social selling product out there. No matter what systems or applications a sales team uses, we’re going to make sure they don’t have to go far to tap the power of social selling.”

Trapit for Microsoft Dynamics CRM is available to all customers today. Once installed, the user simply opens a Trapit tab within Dynamics CRM to access the same features they have when they use Trapit on the web. Just like the web version, users can browse, read, and share all of their Trapit content seamlessly. Customer engagement with the content they share is captured for reporting purposes, ensuring all metrics are consistent no matter where a user accesses Trapit.

Key features of the new app include:

  • Browse Trapit curated content item​s​
  • Read Trapit curated content item​s​
  • Like, reply, and retweet on Twitter
  • Share content to LinkedIn, Facebook, and other social networks
  • Post comments supplied by curators, edit those comments, or write original comments
  • Capture metrics for reporting what materials were shared by whom, and the resulting social engagement

Trapit has also recently added compatibility with several globally relevant mobile social applications, making it even easier to integrate Trapit with users' existing workflows. Starting today, Trapit customers have seamless access to Sina Weibo, WeChat, Whatsapp and Slack, meaningfully growing the scope and flexibility of options to choose from based on individual communication preferences. Trapit’s continued emphasis on integrations ensures that sales teams can meet leads where they are already communicating and extend social selling conversations across channels.

For more information and to find out more about specific solutions for your organization, please visit http://trap.it.

About Trapit

Trapit increases sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy. Built on proprietary artificial intelligence, Trapit enables users to share content that delivers value to customers at every stage of the buyer’s journey. Our platform flattens barriers to adoption, scales quickly, and provides detailed reporting for sales managers and content planners. Trapit’s customers include Microsoft, GoDaddy, and New York Life.

Trapit is headquartered in San Francisco, California. For more information, please visit http://trap.it/.

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Doug Freeman
Jones-Dilworth, Inc.
+1 (512) 826-7674
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