Power Systems® Introduces Power Your Potential

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Power Systems launches Power Your Potential Initiative alongside launch of their 2016 Summer Buyers Guide and is a continuation of their rebranding efforts.

Rebranding Power Systems hasn’t been a simple task...we knew we needed to evolve to reach our potential. A large part of that is engaging our customers to them that they come first. They always have, and always will.

On Monday, Power Systems, a leading developer and supplier of professional fitness education and products, announced the launch of their “Power Your Potential” initiative, which focuses on customer success and empowerment. The launch of the “Power Your Potential” initiative coincides with the arrival of their 2016 Summer Buyers guide and is part of a rebranding that began a year and a half ago after Power Systems joined the educational play and recreation equipment company, PlayCore. The rebranding process has involved creating new partnerships, new products and education initiatives to improve the customers’ experience.

As a part of the “Power Your Potential” campaign, one of the company’s priorities is to ensure customers have all the tools required to succeed in fitness and life. In order to achieve this goal, Power Systems has been developing new strategic brand partnerships with innovative companies that offer versatile products including MostFit, one of the fastest growing functional training suppliers in the fitness industry. Through this partnership, Power Systems will be exclusive distributors of the MostFit Core Hammer.

“We want to give customers every opportunity possible to power their potential,” Josh Goldman, Power Systems VP and General Manager said. “To ensure that our customers have the strongest fitness experience with Power Systems, we had to make our products even stronger and more powerful.”

Beyond providing customers with products that fulfill their fitness needs, Power Systems has focused on aligning the updated Buyers Guide with industry needs by strategically grouping products to coincide with the evolving needs of today’s fitness professionals. Additionally, Power Systems has placed a renewed focus on developing educational programs to accompany their products and enhance the Power Your Potential initiative. Currently, the company is teaching courses to certify PowerWave instructors, and plans on creating additional educational content with brand partners in the future.

“Rebranding Power Systems hasn’t been a simple task, and it is important to note this isn't an effort to create a new Power Systems, but we knew we needed to evolve to reach our potential. A large part of that is engaging our customers to remind them that they come first. They always have, and always will,” said Josh Goldman.

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Jon Walker
Power Systems
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