Quigler 1.0 Resolves Biggest Pain Point of Consumers with Real Estate Agents and Takes Agent Accountability to New Heights

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Quigler is a revolutionary new iPhone app that simplifies the real estate transaction into easy-to-follow Steps and Actions that consumers and agents can follow. As agents complete each Action, consumers are immediately notified on their cell phones, creating for consumers unparalleled real time communication and transparency.

Never before has a rating, grading or review site provided the real time opportunity for a service provider to self correct. Quigler does. This means an agent can improve immediately.

Greenwich, CT: Quigler, Inc. announced the release of Quigler 1.0 (http://bit.ly/quigler), a revolutionary iPhone app that brings unprecedented clarity and accountability to real estate transactions. In the process, it vastly enhances business communication between agents and clients, a major pain point for consumers. At the touch of an iPhone, agents can now inform consumers that they have completed industry approved Actions. When completed, each is date and time stamped so that consumers and agents can track their activities. Both during and at the conclusion of the transaction, the consumer and agent can each see an objective grade in the form of A, B, C, etc on their iPhone 24/7.

Using its patent-pending process, Quigler employs a checklist of Steps and Actions for agents and consumers. Even good REALTORS® who perform these Steps and Actions sometimes fail to tell their clients, leaving consumers in the dark. Newer agents often do not know what Steps and Actions to perform.

Now, Quigler helps seasoned agents to be certain the consumer knows what they have done, when they have done it and why it is important for consumers. Newer agents will know what to do, when and why. In this way, Quigler resets the bar on the brokerage industry and creates unprecedented transparency and real time communication between consumers and agents.

With Quigler, sellers have 14 “Steps” that agents should employ. Under those Steps are 68 “Actions.” For buyers, there are 9 “Steps” and 57 “Actions.” All are based upon objective, verifiable industry best practices in accordance with federal law, and the Code of Ethics of the National Association of REALTORS®.

Over the next few months, Quigler will augment and update its content state by state. In addition, Quigler will produce an automated Update Letter for Agents to consumers, relieving this pain point for both Agents and their clients. Quigler is also launching an Android version.

Founder and CEO David M. Michonski says: “Quigler is the first app to align an agent with the best practices determined and required by their own industry and what federal and state laws require. There is nothing subjective here—all of the Actions are based upon objective, specific rules required by the NAR Code of Ethics, federal laws and regulations and state licensing boards and laws.”

The app is free in the iPhone App Store.

First-time users of Quigler can Search for their agent on the app. If their agent has not yet signed on to Quigler, they can “Invite” them to do so. When an agent performs an Action, he or she just clicks “yes” on their iPhone and the consumer is immediately notified. Quigler then keeps a log of everything the agent has done for both the consumer and agent to see.

At the end of the transaction, Quigler ascribes a grade to the Agent based upon the objective criteria. The consumer can agree or disagree with the Quigler grade and can add their own subjective grade (which may be higher or lower). Both grades will then appear side by side in the Agent's profile on Quigler and then are published in Quigler’s Search so other consumers can contact the agent.

Quigler offers a free 48 hour trial for agents.

Unlike most prior rating, grading and review sites, Quigler’s grades are not based upon subjective reviews that often can be manipulated or censored. Quigler's grades are based upon one objective industry standard created by the industry, federal and state laws and regulations. And unlike sites that provide grades after the service is finished, Quigler’s grades are available immediately in real time during the buying or selling process.

Barbara Fairfield, a Quigler Founder, adds:
“Quigler’s revolution consists of agents always being able to self-correct and thereby improve performance. Agents can look at their iPhones and if their grade is less than an A, they can immediately go into the app and correct their Actions. No prior reviewing or grading site has ever provided agents with the possibility of 24/7 ongoing improvement. Quigler does.”

Quigler provides three grades for agents: (1) a “Step Grade” upon completion of all of the Actions associated with a Step (visible to the agent’s client), (2) an “Ongoing Grade,” which is the average of 2 or more completed Steps (visible to the agent’s client), and (3) a “Final Grade,” which is the average of all Steps (visible to the public on the Agent’s profile). Consumers can go into the app and search for agents in their area based upon grade level.

Quigler is now filling the app with agents at http://www.Quigler.com/agent, focusing on approximately 1,100 markets around the U.S. It is offering Agents an “Early Adopter Founding Agent” full subscription for $298/yr, a 50% discount. Agents then agree to complete the Ethical Checklist, a compilation of over 80 ethical principles that industry best practices require of an agent. Upon completing and agreeing to the Ethical Checklist, the Agent receives their first grade, allowing the agent to appear in Searches for Agents in their market.

Quigler is beginning with the real estate brokerage industry before moving into automating the accountability of other service industries, such as mortgage brokers and investment advisers. The app is also being translated into Spanish to serve the burgeoning first-time home buyer Spanish-speaking market. Quigler also is expanding into Mexico and Canada.

Says Michonski, “Over time, we will extend our app programming to other service industries and bring rating and grading out of a subjective, highly manipulated netherworld into the open air of objective reviews.”

For more information, contact:

David Michonski
David(at)Quigler(dot)com
203-570-5477

Barbara Fairfield
Barbara(at)Quigler(dot)com
860-343-7978

For technical information, contact:

Philip Kiracofe
Philip(at)Quigler(dot)com
917-720-6430

Connect with us: http://bit.ly/quigler

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David Michonski
Quigler, Inc.
+1 (203) 570-5477
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Barbara A. Fairfield
Power Marketing for Luxury Real Estate
since: 10/2010
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