Brookwood Baptist Health and Influence Health Highlight Strategies for Service Line Growth on Upcoming Webinar

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Using digital marketing to address unique service line challenges for increased engagement

Webinar-Digital Channels for Service Line Growth

"The PERSUADE platform has allowed us to provide better access to our community in ways we hadn’t considered. The dialogue has changed for the better, and we look forward to seeing where it goes from here.” Laura Brooks Bright, Marketing Strategist

Influence Health, the leading provider of healthcare consumer engagement solutions, is hosting a complimentary webinar on Wednesday, July 20, 2016. The webinar will feature Brookwood Baptist Health and their service line success using digital marketing.

On this webinar, Brookwood Baptist Health will share how a revamped digital marketing campaign coupled with Influence Health’s technology and services helped them dramatically increase engagement at their healthcare organization. Presenters will include Laura Brooks Bright, Marketing Strategist for Brookwood Baptist Health, Hillary Hunter, Client Marketing Partner for Influence Health, and Michael Sengbusch, General Manager, Digital Marketing Cloud at Influence Health.

“Mental Health care access continues to be a problem in the United States and most especially in Alabama. Brookwood Baptist Health’s goal is to help our community access the care they need, when they need it. With five hospitals and the largest primary care network in the state of Alabama, we’re in a unique position to offer care in many healthcare settings,” states Bright. “The PERSUADE platform has allowed us to provide better access to our community in ways we hadn’t considered. The dialogue has changed for the better, and we look forward to seeing where it goes from here.”

The webinar will also discuss what challenges to consider when marketing different service lines, the importance of incorporating lead management and how digital engagement positively impacts patient outcomes.

“Increasing service line volume requires a tailored approach that includes both strategic marketing and timely follow-up,” states Sengbusch. “By putting patient needs first in strategically planning their mental health campaign, Brookwood Baptist Health demonstrates leadership in engaging consumers and optimizing service line growth.”

Digital Strategies for Service Line Growth
Wednesday, July 20th at 1pm CST
Register for the complimentary webinar:

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital marketing and patient engagement platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement enabling population health management. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information visit

Brookwood Baptist Health
With roots extending more than 90 years, Brookwood Baptist Health includes trusted providers from the former Brookwood Medical Center and Baptist Health System and is operated by Dallas-based Tenet Healthcare Corp. Representing the largest healthcare network in Central Alabama, the network’s community of care is comprised of five acute care hospitals with more than 1,700 licensed beds: Brookwood Baptist Medical Center, Princeton Baptist Medical Center, Shelby Baptist Medical Center, Walker Baptist Medical Center and Citizens Baptist Medical Center. Brookwood Baptist Health also provides patients with the largest primary care network in the state, along with physician practices, diagnostic and outpatient surgery centers and a freestanding emergency department. Brookwood Baptist Health is united in service and devotion to the people of Central Alabama and dedicated to putting people back at the center of healthcare. For more information, please visit

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April Shumake Davis
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