Movable Ink Hires Adobe Veteran to Lead Strategic Global Partnerships

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Larry Geller will develop existing partners and launch new partnerships to accelerate Movable Ink’s growth

Larry’s approach to relationship building coupled with a solid track record of designing large scale global partner programs from the ground up will be invaluable as we fortify our existing partnerships and build a strong pipeline of new alliances.

Movable Ink, the global leader in contextual email technology, today announced that Larry Geller, former Digital Marketing Partnership manager for Adobe has been hired as Vice President of Partnerships.

Mr. Geller is a highly-accomplished marketing and sales professional specializing in bringing innovative solutions to global markets. He has years of success creating and developing global partner strategies and marketing programs. In his new role, Geller will work with Movable Ink’s existing partners and identify and secure new partnerships with digital marketing and data consultancies that seek to build contextual marketing programs for their customers.

“Larry’s approach to relationship building coupled with a solid track record of designing large scale global partner programs from the ground up will be invaluable as we fortify our existing partnerships and build a strong pipeline of new strategic alliances,” said Vivek Sharma, Chief Executive Officer of Movable Ink.

Mr. Geller joins Movable Ink after twelve years at Adobe where he was most recently Group Manager, Digital Marketing Partnerships and expanded Adobe’s partner portfolio for their marketing Campaign and ESP division. Previously, Geller was Group Manager, Digital Marketing Partnerships - Retail, where he managed the SaaS enterprise partner business for top brands such as Walmart, William Sonoma, Nike, Sears, Amazon, eBay and Safeway. Prior to that, he was Group Manager, Worldwide Strategic Alliances - Media and Entertainment. Before Adobe, Geller worked in business development at 3Com Corporation and Intel.

“Movable Ink has set itself apart as the leader in contextual marketing by helping companies push creative boundaries and provide their consumers with the most personalized experiences possible,” said Geller. “The company’s plans for continued innovation make it an exciting time to join, and I see great opportunity to grow Movable Ink’s partner ecosystem and availability worldwide.”

For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 100 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

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Peter Moran
Indicate Media
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