Aarki’s Integration With mParticle Enables It to Drive Stronger Mobile App Marketing Performance

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Through its integration with mParticle, Aarki further improves its audience targeting accuracy to deliver stronger app marketing campaign performances.

With this integration, Aarki is able to efficiently collect necessary data to dynamically improve our user models and implement optimizations that will drive campaign performances.

Aarki today announced it is now integrated with mParticle, a mobile data platform that allows app developer to collect and send data to partners through a single API. This integration provides Aarki with rich data from app developers, enabling it deliver stronger app marketing campaigns.

As a leading provider of programmatic advertising, Aarki’s big data analytics capability enables it to develop a user model for any pre and post-install metrics. The company utilizes Bayesian machine learning algorithms and multivariate technology to match target audiences with the right ad creative and media placements. This ensures it delivers strong app marketing performances to its clients no matter what their key metrics are.

Through this integration, app developer can now collect data and determine what and how much data will be sent to Aarki. In turn, Aarki can leverage the data it receives to further improve the accuracy of its audience targeting by dynamically updating the user model for key performance indicators. By targeting ads more accurately, app developers can achieve their performance goals and get stronger return on ad spend.

“Our partnership with mParticle allows us to provide more targeted user acquisition campaigns to app developers,” said Sid Bhatt, ceo of Aarki. “With this integration, Aarki is able to efficiently collect necessary data to dynamically improve our user models and implement optimizations that will drive campaign performances.”

About Aarki
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.

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Raj Misra
svp and global head of marketing
media(at)aarki(dot)com

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Raj Misra
AARKI
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