IDEA World Convention Fitness Expo Provides Great Opportunity for Growing Local Businesses

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The IDEA World Convention Fitness Expo hosts over 600 booths, giving momentum to small businesses and local companies.

The IDEA World Convention Expo Hall hosts over 600 booths

For over 30 years IDEA has set the standard for the industry by providing the world’s best practical fitness education as well as newest programs, trends and research. IDEA puts on 4 fitness conferences per year, the IDEA World Convention being one of them. This year's event takes place in Los Angeles at the Convention Center July 13-17 and includes 12,000+ fitpros from more than 60 countries, 225+ expert presenters and 600+ expo hall booths.

One feature of the event is the Fitness and Nutrition Expo. Here fitness enthusiasts get to preview new products, equipment and technology before the rest of the industry. This opens the door for small local businesses to make sales and gain recognition in the fitness world--important as small businesses are cornerstones to economic stability.

The Nutrition Pavilion is part of the Fitness and Nutrition Expo and features more than 75 companies that are leading the charge to improve health through food. An IDEA exclusive offering gives audiences the chance to learn about and sample new food products, healthy snacks, recovery items and more so that fitness experts can be a more informed guide for their clients. Educating audiences at the Expo provides further opportunity for local companies to network and grow as a result.

A local health food product MitoXCell is one of the 75+ health products to be featured at the Expo. Based of North County San Diego, the company is approaching its second year in business. The product is a five ingredient raw cacao combination--raw cacao, echinacea, l-carnitine, alpha lipoic acid and trans resveratrol. An all natural, vegan, organic and raw product formula, MitoXcell is clinically proven to reduce recovery time, increase endurance, strength and natural energy production in the body. MitoXcell will be sampled in the Nutrition Pavilion section of the Fitness and Nutrition Expo at booth 730.

The IDEA World Convention reaches thousands of personal trainers, group fitness and mind-body instructors, program directors, business owners, healthy living bloggers and fitness enthusiasts. By participating in such an event, small growing companies such as MitoXcell have the ability to create connections and build sales while educating the local masses.

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Fred Siaosi
MitoXcell
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