LULAC Recognizes Exemplary Leaders for Service to the Latino Community

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LULAC will recognize partners for their critical role in furthering LULAC’s mission to advance the economic condition, educational attainment, health and civil rights of the Latino community.

At its 87th Annual National Convention, LULAC will recognize LULAC partners for their critical role in furthering LULAC’s mission to advance the economic condition, educational attainment, health and civil rights of the Latino community.

Walmart will be bestowed with the 2016 LULAC National Corporation of the Year award. Walmart’s generous support of LULAC has brought health resources to thousands of Latinos nationwide through the Latinos Living Healthy initiative and has provided critical support to thousands of new immigrants through the Hispanic Immigrant Integration Project.

“We are grateful for our strong relationship with LULAC and are honored to receive this award,” said Walmart Senior Vice President Lance de la Rosa who leads Operations Transformation for Sam’s Club. “We are committed to having a diverse workforce which includes the 200,000 Latino associates who work for our company and to help strengthen the communities where we live and work. We are proud to work alongside LULAC and look forward to continue to make a difference in the lives of Latino families.”

The LULAC Corporate Champion of the Year Award will be awarded to Luis Rosero, Director of the Hispanic Business Strategy Group for Toyota North America. During his time at Toyota, Mr. Rosero has been a tireless advocate for the Latino community. Over the past year, he was instrumental in bringing health resources to thousands of residents in Brownsville, Texas as part of LULAC's Latinos Living Healthy: Feria de Salud.

“I’m thankful and humbled to receive LULAC’s corporate champion of the year award,”said Luis Rosero, Director of Hispanic Business Strategy Group (HBSG) for Toyota Motors North America. “My personal and professional goal is to continue to support our community as best as I can. As a parent, I want to contribute my share to help the next generation have better opportunities for success.”

The United States Department of Agriculture will receive an award for its commitment to diversifying its federal workforce and improving the health and nutrition of the Latino community. The USDA has worked closely with LULAC to support its mission of empowering Hispanics across the country. These efforts have included forming partnerships to promote healthy nutrition in the Latino community and raising awareness about important rural development programs for communities located in the Rio Grande Valley in Texas. Through its partnership with LULAC’s Federal Training Institute, the USDA is investing in diversity and sharing critical information for achieving successful government careers at the youth symposium.

“Under the Obama Administration, USDA has made it a priority to ensure our customers are represented in all that we do,” said Secretary Vilsack. “From San Juan to San Diego, we’ve worked hard to expand economic opportunity by boosting tourism to create jobs and expanding homeownership in the Colonias communities along the U.S./Mexico border. We’ve invested in Hispanic-Serving Institutions to make sure our nation’s most talented scholars have a chance to thrive, and we look forward to the contributions they will make to the future of our nation’s food security. This award demonstrates just how far we’ve come since 2009, and I am thankful for the support of our partners at LULAC.”

About The League of United Latin American Citizens (LULAC)

The League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with over 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit

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