Free People Launches a Beauty & Wellness Category

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The lifestyle brand dives into a new category

During July 2016, lifestyle brand Free People will launch a beauty and wellness collection on FreePeople.com. From skincare, cosmetic, wellness, haircare, nails and more there is a wide array of options to choose from for every customer looking to expand their beauty routine and educate themselves on holistic beauty and wellness. The collection will range in price from $6 to $150 and will feature products from well-known brands such as RMS, Love & Sage, Pai Skincare, The Beauty Chef, Moon Juice, Sun Potion, Maya Chia and Nicole Granato.

This new category was created for the Free People customer who is interested in leading a healthy and active lifestyle, seeking to feel beautiful from the inside out. The beauty and wellness products for sale will be cruelty free, mostly all natural and organic and selected based on the finest quality and ingredients for strong results. Whether the customer is in need of a wellness boost, a touch of makeup or a new haircare regimen, there is something for each need. Be sure to check out the launch at: https://www.freepeople.com/beauty-wellness/

Through Free People’s online social platform, FP Me, they encourage their customer to leave reviews, experiences, and images with the new products in order to obtain user generated engagement and to ensure customers are included in future product orders. The Free People beauty & wellness category will initially launch online at FreePeople.com and then will expand into select retail store locations.

“Free People is thrilled to introduce a new division focused on wellness and beauty. Each product was hand selected with our customer in mind. As a go to lifestyle brand, Free People is excited to be a destination where customers can purchase specially curated beauty and wellness products to fit into their daily routine.” Says Jessica Richards Free People’s Senior Beauty Merchant.

To align with the FP Beauty & Wellness launch, Free People’s BLDG25 will provide its readers with extensive editorial coverage to help the customer better understand the story behind the products. Throughout the month of July and beyond, customers can expect an array of posts from meeting the founders, beauty how to’s, ingredient descriptions, and more. To keep an eye out for blog features, be sure to check in regularly at blog.freepeople.com.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople(dot)com.

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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

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Katerina Patouhas
Free People
+1 215-454-3871
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