Fort Lauderdale, Florida (PRWEB) July 19, 2016
Almost all law firms have a website. What’s going to differentiate a law firm and drive clicks and calls? The difference is engaging videos that tell a firm’s story. PaperStreet has found a strong correlation between search rankings and websites that feature videos.
Firms can produce videos for their overview pages, attorney profiles, and, more importantly, answer frequently asked questions about their practice areas. “Personalized videos lead to longer time on the website, increased click–thru rate, more engagement, and ultimately more client leads,” says PaperStreet founder, Pete Boyd.
About Video Production by PaperStreet
As part of the new packages the videographers will visit onsite, set up the video shoot, shoot the video over a few hours, then edit for a finalized product. In addition to the video production and editing, PaperStreet also will upload the videos to YouTube for easy sharing. They will transcribe the videos for the website and embed them on the website once complete, so the videos can be played instantly by the website’s visitors.
Law Firm Video Production Plans
PaperStreet’s new video packages come in three offerings: Simple, Showcase, and Video Content Marketing.
The Simple Video Package is a one-location shoot that includes one interview and two rounds of edits. If multiple locations, interviews or questions are needed, then the client simply orders more videos or alters the pricing. This plan is great for profile videos of the firm. Firms can add on any number of profiles as well as FAQs (Frequently Asked Questions).
The Showcase Video Package is the perfect plan for most law firms. This package includes a shoot that contains a 60-second spotlight video and 25 FAQ videos to answer clients’ questions. A spotlight video is a short, 60-second online video explaining the company's product or service. The video typically includes interviews and office shots of the firm. PaperStreet helps craft the questions to best showcase the firm. Alternatively, the firm can provide a script for PaperStreet to follow, or PaperStreet can write one for an additional cost. In addition, PaperStreet will shoot 25 FAQ videos, each on a single question of law with a logo and question banner. Videos are traditionally 30 seconds to one minute long each. PaperStreet will transcribe all videos, upload them to YouTube and embed on the website. Moreover, the law firm will own the videos.
The final option is the Video Content Marketing package. In this plan, PaperStreet provides strategy sessions about what videos to produce. They creates custom production strategy over the course of several months and several video shoots to create an ongoing campaign for video marketing.
"Online video is three times more likely to convert a website visitor into a caller. PaperStreet is excited to offer video services to law firm clients as a way to further enhance their site, increase traffic and boost conversions,” says Boyd.
Learn more about PaperStreet’s new law firm video production services and video marketing services on their website.
Since 2001, PaperStreet Web Design has been helping law firms develop custom websites. PaperStreet also provides internet marketing solutions, including search engine optimization (SEO), pay-per-click (PPC) and content writing services. Founded by a lawyer, for lawyers, the company understands and anticipates the needs and objectives of busy partners, shareholders and legal specialists.
PaperStreet is a recognized leader in web design. The company has handled more than 1,000 projects for clients throughout the United States and around the world, including Europe, India, Africa and the Middle East. Recent awards include “Best In Class” recognition from the Interactive Media Awards, a Gold Award from the MarCom Awards, inclusion in the "Best Law Firm Websites, 2016 Edition" by Lawyerist, a Platinum AVA Digital Award and the top website for the LMA Southeast Chapter.
For more information about PaperStreet, please visit http://www.paperstreet.com.