Creme of Nature to Serve as Official Sponsor of the Steve Harvey Neighborhood Awards Glam Suite and Best Barbershop Category for the 14th Annual Awards Show

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Leading hair-care brand will join an all-star lineup of celebrities and influencers in Las Vegas to celebrate the excellence of entrepreneurs, religion and community leaders

Award-winning hair-care company Creme of Nature, the preeminent ethnic hair-care brand that delivers high-quality products to satisfy the needs of all hair types, will make its debut as the official sponsor of the 2016 Neighborhood Awards’ exclusive backstage Glam Suite and sponsor of the Best Barbershop Award category. Creme of Nature’s exclusive backstage Glam Suite will be available to every presenter and celebrity before going on stage so they can look their very best. The Awards Show will take place Saturday, July 23 at the Mandalay Bay Events Center in Las Vegas.

“We are thrilled to be a sponsor of the Steve Harvey Neighborhood Awards for the second year in a row,” stated Creme of Nature Director of Marketing Teneya Gholston. “We've found that the Neighborhood Awards is an invaluable opportunity for us to celebrate the role that these local influencers and businesses play in our communities and beyond. They are a shining example of excellence, faith, distinction and community orientation, which we at Creme of Nature admire. We're grateful for all they do, and appreciate their support of our business.”

The Creme of Nature Glam Team will include top celebrity hair stylists Pekela Riley, Tasheara Smith and Chris Hernandez and celebrity makeup artists Melissa Hibbert and Merrell Hollis.

The Neighborhood Awards Show weekend will feature a full lineup of entertainment. The festivities will kick off Friday, July 22 with the State Farm Sing Your Way concert, hosted by Sheryl Underwood, followed by the Freedom Friday concert. The weekend’s main event, the Awards Show, will include special performances by Maxwell, Erykah Badu and The O’Jays and a VIP After Party hosted by the Steve Harvey Morning Show crew. The festivities will conclude Sunday, July 24 with the Steve & Marjorie Harvey Foundation Charity Golf Classic, followed by an exclusive Beach Party, featuring a performance by Jill Scott.

Creme of Nature will donate products to the foundation for the Charity Golf Classic. The brand will also be on hand at the Neighborhood Awards’ Beach Party with a cabana for fans to relax, enjoy special surprises, and sample products from the Creme of Nature with Argan Oil from Morocco and Certified Natural Ingredients product lines. Fans will also receive hair tips from celebrity hair stylist Pekela Riley and other brand representatives.

The Creme of Nature with Argan Oil from Morocco product line makes caring for your curls easier. The top-selling product line features hair-styling products and treatments with high-quality hair nourishing ingredients including Argan Oil, also known as "liquid gold," for its moisturizing and softening properties from essential fatty acids and antioxidants. The line also includes natural hair-care products for styling and treatment, which contain Argan Oil and Argan Butter for moisturizing and softening. The line contains no sulfates, parabens, mineral oil or petrolatum.

Creme of Nature’s Certified Natural Ingredients product line contains three natural ingredient families: the Coconut Milk collection detangles and conditions; the Mango & Shea Butter collection is ultra-moisturizing; and the Acai Berry & Keratin collection is strengthening. Creme of Nature® Certified Natural Ingredients hair care is a line of shampoos, conditioners, leave-in conditioners and a treatment masque which cater to all hair types using the best certified natural ingredients.

For more information and tickets to the 2016 Annual Neighborhood Awards please visit

Media Contacts:

Robin Beaman                                                                 

Stephanie Scott                                                                        

Creme of Nature® has dedicated more than 30 years of hard work toward producing an extended variety of exceptional products to help women achieve and maintain beautiful, healthy hair. The top-selling hair care brand offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingredients, like coconut oil, shea butter and argan oil, for all hair types and styles. For more information about our products, visit for more details. Creme of Nature is also on Facebook, Twitter, and Instagram.

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Robin Beaman
Beaman Incorporated
+1 (312) 751-9689 Ext: 11
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Stephanie Scott

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