RevLocal has been instrumental in helping us understand local search and develop a strategy that truly drives results. We’ve grown 20 percent year over year since partnering with RevLocal and have seen ROI at every stage and every budget.
Columbus, OH (PRWEB) July 27, 2016
While 75 percent of local businesses say they invest in local search marketing, less than half (44 percent) are tracking the ROI of their efforts, according to a new survey conducted by RevLocal, the leader in personalized digital marketing. The survey of over 500 business decision makers examines common search marketing challenges for local businesses. RevLocal released the findings today, along with impressive company growth metrics.
Half of consumers who conducted a local search on their smartphone visited a store within the same day – and nearly one in ten of those searches led to a purchase within a day, according to a Google study. For local businesses, search marketing is a critical component to success – and while many small business owners are putting some dollars toward digital marketing, nearly two-thirds say they spend less than $500 per month on digital advertising. The RevLocal study found that nearly six in 10 businesses are investing in SEO and social media, and 36 percent are investing in review marketing. Moreover, nearly everyone (95 percent) say they plan to increase or maintain their digital marketing budget for next year.
“Local businesses need to do more with less, and search marketing is no exception,” said Aaron Boggs, president of RevLocal. “Our study shows what we have known to be true, local businesses understand that digital marketing should be a priority, but the market is fragmented and results are unclear. RevLocal is aimed at providing that clarity by providing a personalized approach to digital marketing that caters to the unique needs of this group.”
RevLocal puts the client relationship at the foundation of its innovative approach to local digital marketing to make the program efficient, effective and affordable for all businesses. RevLocal combines a cost effective and customized approach with integrations with top platforms to provide maximum visibility, thanks in part to RevLocal’s Premier Google Partner status.
“Like most small businesses owners, I don’t have a marketing degree, so it is extremely helpful that RevLocal is my eyes and ears on the search marketing ground and ensures we understand what’s new and how we can stay relevant,” said Adriann Sittler, general manager of Quality Heating & Cooling, an Ohio-based family-owned business. “RevLocal has been instrumental in helping us understand local search and develop a strategy that truly drives results. We’ve grown 20 percent year over year since partnering with RevLocal and have seen ROI at every stage and every budget.”
RevLocal is experiencing tremendous momentum – it now supports 26 markets nationwide and has seen a 16 percent increase in customers year over year and a 30 percent company growth year over year. The company expects this trajectory to continue and will add 35 employees by the end of this year to meet the increased demand for its approach.
About the Survey
RevLocal conducted an online survey of 502 business decision makers between June 30 and July 6, 2016.
RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing. By connecting businesses with a dedicated digital strategist and a powerful platform, RevLocal delivers seamless local search marketing for businesses that want to be validated by existing customers and discovered by new ones. RevLocal optimizes its approach for the ever-changing digital landscape to ensure local businesses are visible and relevant online. With the client relationship as the foundation, RevLocal makes digital marketing efficient, effective and affordable for all. RevLocal is a Premier Google Partner and was named one of the top 50 best places to work by Inc. Magazine. For more information on the company visit http://www.revlocal.com.