C-4 Analytics Named a Google Premier Partner

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Digital marketing agency gains competitive advantage with Google Premier Partner status

This is the highest level of Google support that an agency can receive, and it will give our clients a real edge in their online marketing

In its quest to bring the best solutions and services to digital marketing clients, C-4 Analytics has new support from a powerful ally: Google. Boston, Massachusetts-based C-4 Analytics has joined a small number of elite companies that hold Premier Google Partner status, which brings an even deeper relationship with Google’s professionals in sales, training and product support.

As a Google Premier Partner, C-4 Analytics now has direct support from Google staff to improve the performance of marketing campaigns, as well as in-depth staff training on Google products and in-person sales support for new client pitches. These benefits enhance the competitive advantages C-4 Analytics already has as a Certified Google Partner, including access to Google BETA products that give C-4 Analytics’ clients a competitive advantage in their online marketing.

“This is the highest level of Google support that an agency can receive, and it will give our clients a real edge in their online marketing,” said Michael Weiss, Managing Partner of C-4 Analytics. “Now we’re not just using the newest Google products, we’re getting expert insight on how to get the most from them.”

C-4 Analytics earned its status through years of excellence in training and customer service. Premier Google Partners must complete extensive training and demonstrate mastery of Google’s platforms, and show transparency and high levels of customer service.

“This achievement reflects positively on the culture of learning and innovation at C-4 Analytics,” said Candace Jordan, Agency Development Manager at Google. “It takes more than training to earn Premier status. Agencies need to prove that they can create and implement new types of campaigns that benefit their clients, and C-4 Analytics has proven that capability time and time again.”

As a Premier Google Partner, C-4 Analytics plans to take its service and strategies even further beyond their already high levels. The company already helped win a World Record in new Lexus sales for JM Lexus, and has assisted many of its clients expand their market share with innovative campaign targeting. Support and insight from Google will help to sharpen the custom strategies C-4 Analytics develops.

“Everything we do is customized to each client, which means we face unique and unusual challenges every day,” said C-4 Analytics Executive Vice President Justin Cook. “Through this partnership, we will be able to have Google help us solve problems faster than ever for our clients, and explore new strategies that will make our clients even more successful in their regions.”

About C-4 Analytics
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte’s 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Premier Partner and the first agency to bring accountability to online marketing. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels — and the related costs — so that they can determine which marketing streams are most profitable.

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Laura McCormack
C-4 Analytics
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