Move Over Hallmark, Teen Entrepreneur Launches Cardoji’s: Greeting Cards for Gen Z

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Now letting consumers text pre-recorded or record-your-own greeting cards for free

I thought it would be cool to make little cards with messages that you can send via text - Mercer Henderson, Founder of Audiots.

Today, 13-year old Mercer Henderson Founder of Audiots, the sound-based emoji keyboard, is launching Cardoji’s, a new way to send and create customized greeting cards via text messaging for free.

Thanks to Facebook, people are acknowledging more birthdays than ever before. Although the Greeting Card Association shows Americans purchasing approximately 6.5 billion greeting cards each year (making it a $7-$8 billion industry), Mercer realized that her friends where not apart of it. Instead, when there was a birthday or graduation, they would send emojis and texts. That’s when Mercer saw an opportunity to deliver greeting cards in a way Gen Z will actually use them.

“I thought it would be cool to make little cards with messages that you can send via text,” said Mercer Henderson, Founder of Audiots. “I also wanted to give them away for free, as traditional cards can cost more than $5.00 each. This way, you can choose to record your own message or use one of the pre-recorded messages. It’s just like writing a message in a card except it’s personalized with your voice so you can say exactly what you want.”

Three years ago, Mercer got her first iPhone and like most early teens, loved using the emoji keyboard to have full-fledged conversations with her friends and family. However, after using the same emojis over and over they lost some of their appeal and she created Audiots to combine sound and emojis. Cardoji’s will now be available within the Audiots app, available in the App Store.

In the last six months Audiots has partnered with major brands including HINT Water and General Electric to help engage with consumers, bringing a fun new way of communication.

Download Audiots

About Audiots
Audiots is an iOS app that mashes together sound and emojis. How it works: Download the app and load the Audiots sound Emoji Keyboard. Pick your emoji with professionally recorded sound bites. The person on the receiving end does not have to have the same keyboard to receive the sound emoji. Audiots was created by full time 7th grader Mercer Henderson, who loves performing with her musical theater companies in San Francisco and New York, speaks Mandarin, considers her little sister her bestie, plays sports and is a top student. The name Audiots comes from combining audio and it.

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Laurel Getz
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