Leawood, KS (PRWEB) July 20, 2016
Allied 360, the healthcare-focused media and marketing division of Anthem Systems LLC, announced that Sree Roy has been promoted to Editorial Director. Roy has been chief editor of Sleep Review, an Allied 360 magazine and website that focuses on sleep medicine, for 3 years—a position in which she will continue. In her new position, Roy will work with management and the editorial staffs of Allied’s 8 media brands to create content strategy across platforms.
"We have exceptionally strong media brands, and we are poised for additional growth," Roy says. “Our editors have their fingers on the pulse of each medical specialty we cover, and I am thrilled to help them develop ways to maximize our storytelling to help even more healthcare professionals, as well as device manufacturers and other stakeholders. It is exciting to be at Allied 360 at this time." Allied is currently experiencing year-over-year revenue and profit growth across its media brands.
As Sleep Review’s chief editor, Roy worked with management to increase the coverage and reach of the brand into the dental sleep medicine market, helping to bridge the communication gap between dental sleep medicine practitioners and sleep physicians. She also has driven traffic growth of http://www.sleepreviewmag.com via a digital-first content strategy, the launch of multiple e-newsletters, and connecting with the audience via social media.
Roy will continue to report to Don Ransdell, president and chief revenue officer.
About Allied 360
Allied 360 is the leader in healthcare solutions. We help our clients communicate clearly and effectively with customers by delivering a vast array of highly specialized publications that span the healthcare spectrum. Allied 360 continues to be an innovator in the healthcare arena through our 10 brands. Our healthcare solutions help our clients communicate clearly and effectively with customers – whether it’s a podcast, custom video channel, or lead generation tool; our solutions push boundaries and can help empower your brand to be the ultimate vehicle to market your products. We strive to be the leader in highly targeted, cutting edge content.