After Successful Launch of Life Insurance for People with HIV, AEQUALIS Announces New Hire, Next Phase of Business Plan

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Aaron Baldwin, a 25-year veteran of the financial services industry has assumed the role of Director of Innovation and Agency Development effective July 6, 2015 at AEQUALIS. Baldwin will work with the AEQUALIS team to provide long-term direction and growth for the company, which was launched in December 2015 and began providing life insurance for people living with HIV, a historic development in the financial services and insurance industry.

Aaron Baldwin, a 25-year veteran of the financial services industry has assumed the role of Director of Innovation and Agency Development effective July 6, 2015 at AEQUALIS.

Baldwin will work with the AEQUALIS team to provide long-term direction and growth for the company, which was launched in December 2015 and began providing life insurance for people living with HIV, a historic development in the financial services and insurance industry. The company will now begin its expansion plan to provide new financial services and breakthrough insurance products to the LGBT community.

In his new role, Baldwin will assist in shaping and implementing new strategic initiatives, in particular as they relate to developing Financial Advisor and other agency relationships. Additionally, he will serve as a catalyst for the development of new products and services on the AEQUALIS platform.

“I am thrilled to have the opportunity to join the AEQUALIS team,” Baldwin said. “I look forward to contributing my expertise and experience to drive future product innovations and agency development within this dynamic and growing organization.”

Baldwin is a 25-year veteran of the financial services industry and over the course of his career, has held a variety sales and management level positions. He recently served as an Agent for New York Life Insurance Company and previously held positions as: Director of Product Development for DST Systems; Director of Document Strategy & Technology of CIGNA; and Manager of Document Logistics of BNY Mellon. Baldwin has previously consulted with both established and startup organizations; particularly focusing on assisting financial firms with investments in their sales, marketing and technology needs.

Bill Grant, President of AEQUALIS stated: “Aaron Baldwin is a life insurance professional living with HIV. He pioneered the development of new financial planning concepts for the HIV community, including the first of its kind “Positive Planning” educational program. for those living with HIV. Aaron’s extensive knowledge of the LGBT community and proven industry leadership will be a valuable resource as we continue to grow AEQUALIS”

To learn more about AEQUALIS go to http://www.myaequalis.com

AEQUALIS is a dynamic company with a mission to design, and more efficiently distribute insurance and financial products to underserved groups and in particular to the LGBTQ community and those living with HIV. AEQUALIS is committed to improving the customer experience for the LGBTQ community and making available financial and insurance products that better meet the particular needs of LGBT Americans. As part of its commitment to help and support organizations working to make a difference to the financial education and wellbeing of those living with HIV, AEQUALIS launched the AEQUALIS Foundation in January 2016.

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Contact:
Cathy Renna, cathy(at)targetcue(dot)com, 917-757-6123

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Cathy Renna
Target Cue
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