Movable Ink Hires John Herman as Chief Financial Officer

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Former American Express and Yodle/ executive joins as Movable Ink continues strong financial momentum and global growth.

John joins us during a time of rapid growth, and his experience will be instrumental in achieving our long term growth plans through prudent financial management.

Movable Ink, the global leader in contextual email technology, today announced the appointment of John Herman as Chief Financial Officer.

Mr. Herman brings to Movable Ink more than 18 years of experience in strategic financial planning and business analysis at digital marketing companies Yodle and and enterprise brands American Express and BMW. As Chief Financial Officer, Herman will oversee Movable Ink’s overall financial management including strategic planning, accounting and managing investor relationships.

“Achieving profitability in 2015 was a major milestone for Movable Ink as young technology company, and strategic financial planning will be critical as we continue to scale,” said Vivek Sharma, Chief Executive Officer of Movable Ink. “John joins us during a time of rapid growth, and his experience will be instrumental in achieving our long term growth plans through prudent financial management.”

Mr. Herman most recently served as Senior Vice President, Finance and Operations for website and online marketing company He was previously Chief Financial Officer for marketing strategy firm Yodle, where he led all financial aspects of strategic review, sale process, due diligence and the ultimate sale of Yodle to Before that, he served as Yodle’s Vice President, Corporate Planning and Business Operations. Prior to Yodle, Herman held several senior finance positions at American Express, most recently Vice President, Finance. Before that, Herman was Manager, Business Development for BMW of North America.

“Movable Ink is at an impressive place both with its technology and global team, and financial strength and stability,” said Herman. “The company is well-positioned to scale, and I look forward to being an integral part of such a dynamic growth-stage company with a solid vision and culture.”

For information about how your brand can benefit from Movable Ink or to request a demo, visit

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 100 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit

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Peter Moran
Indicate Media
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