Butler Street Chief Marketing Officer Jefferson Allen Joins PrintReleaf Advisory Board

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Industry First “Reforestation Platform” expands focus on major paper consumers

Butler Street, a leading consulting, training and research firm focused on client and talent development, announced that its Chief Marketing Officer, Jefferson Allen, has joined the advisory board of PrintReleaf – an organization that empowers businesses to certifiably reduce the environmental impact of using paper products by automatically planting trees across a global network of reforestation projects. Allen was appointed to the board in order to bring marketing and public relations guidance and perspective to the company.

“We are both excited and grateful to have Jeff join our advisory board. He joins us at a perfect time. For the past two years, PrintReleaf has built its foundation in the office print market, establishing a global distribution network of over 100 re-sellers, including most recently with Toshiba. We are now positioned to accelerate our growth and aggressively expand our offering into the printing and publishing market. Given Jeff’s long and successful track record leading Marketing and Strategy for Standard Register (now Taylor Communications), Jeff is the ideal adviser to help us refine our strategy and chart our course within this space. We look forward to engaging and leveraging his advice to help us achieve our goals.”

Resources Institute indicates we are currently losing forests at a rate of about a soccer field every 1.2 seconds when comparing the rates of global reforestation versus deforestation. Over the past 24 months the company has designed and built the world’s first cloud-based platform to automate global reforestation for paper-based products. Through integrations with market-leading software applications, PrintReleaf accurately measures a customer’s paper consumption then makes it actionable. Customers select where to reforest their consumption through our network of PrintReleaf Certified™ Global Reforestation Projects.

“Over the last three decades, many of the world’s most recognizable brands have placed emphasis on building sustainable business practices. These programs are to be applauded and have generally focused on the principle of ‘do no more harm’,” said Mr. Allen. “The PrintReleaf model takes environmental stewardship to a new level, placing emphasis on reforesting the areas of the world which have been hardest hit by deforestation.

I’m thrilled to be part of the PrintReleaf Advisory Board. As a passionate outdoorsman and conservationist, I look forward to helping the organization spread the word across industries in order to bring focus to the reforestation opportunity.”

About Butler Street

Butler Street is a management consulting, training and research firm that specializes in client and talent development. Butler Street’s managing partners have in excess of 125 years of executive level sales, marketing and operations experience across print, staffing and revenue cycle industries. Butler Street helps companies and their people grow and delivers lasting results in the two most challenging areas that companies face: client development and talent development. For more information, please visit: http://www.butlerstreetllc.com.

About PrintReleaf

Creating a global standard for sustainable paper consumption, PrintReleaf guarantees to certifiably re-leaf all paper products consumed by its customers. Founded in 2011, PrintReleaf Exchange [PRX] is the first technology platform that measures a customer’s forest consumption and connects them directly to reforestation projects. The patented technology not only measures consumption, but tracks its reforestation partners to ensure fulfillment. For more information, please visit http://www.printreleaf.com.

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Mary Ann McLaughlin
Butler Street
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