CEO Des Hague Initiates Froozer® Partnership With Food Bank of the Rockies To Support Healthy Food Choices Of Colorado Kids

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Froozer® Fuels Fund to provide nutritious snack alternative for Food Bank of the Rockies’ Kids Cafe

Froozer® partners with Food Bank of the Rockies

"Froozer is committed to doing good for the body, the environment and the communities we serve -providing our healthy snacks to the community is our way of bringing this commitment to life." -- Des Hague, Froozer® CEO and Chairman of the Board

Froozer, a provider of healthy frozen snacks, has formed a partnership with Food Bank of the Rockies to help eradicate childhood hunger and malnutrition. On September 27th, the company will announce the launch of the Froozer® Fuels Fund and a major initiative designed to provide healthy snacks in support of good nutrition to at-risk and underserved youth in Colorado through a major donation to Food Bank of the Rockies’ Kids Café Program.

“Our partnership with Food Bank of the Rockies will allow us to aid the organization’s efforts to provide hunger relief and ensure that at-risk kids receive healthy, natural food that is packed with the nutrition they need to grow and thrive,” said Froozer CEO and Chairman of the Board, Des Hague.

The Kids Café Program is designed specifically for children at risk of hunger. After-school and during the summer, Food Bank of the Rockies provides free hot meals or shelf stable packaged meals to children at more than 80 sites across the state. Last year, Food Bank of the Rockies distributed 635,709 meals through the Kids Café program.

“We are delighted to partner with Froozer," said Kevin Seggelke, President and CEO of Food Bank of the Rockies. "Their frozen fruit and vegetable treats are a fun, kid-friendly way to ensure hungry kids eat more fruits and vegetables. Nearly 1 in 4 kids in Colorado lives in a family struggling to put food on the table. We are so very grateful for Froozer's contribution and look forward to distributing the treats through our Kids Cafe and After School Snacks programs,” concluded Seggelke.

In Colorado 1 in 7 kids don’t know where their next meal is coming from. Research has shown that children who suffer from food insecurity have more social and behavioral problems and are more likely to experience development impairments. September is Hunger Action Month and Froozer is hoping that its partnership with Food Bank of the Rockies will shine the light on the issue of childhood hunger.

"I’m excited to partner with the Food Bank of the Rockies to help make Froozers accessible to all children in Colorado," said Rich Naha, President of Froozer®. "Froozer is one of the healthiest products available, and Food Bank of the Rockies has vast distribution in the area. We will make perfect partners."

Froozer® products, a rapidly growing frozen snack innovator of 100% freshly harvested fruits and vegetables, and the official healthy frozen snack partner of U.S. Speed Skating, represent the pure goodness of freshly harvested fruits & vegetables picked at the peak of their ripeness, flash-frozen whole and blended for optimal taste, nutrition and digestion. Natural fruits and veggies in all their glory, nothing added or subtracted, not even a drop of water. Available in three delicious flavors in 6-pack boxes. Froozer® is sold at select fine retail locations in the Denver area, including Safeway, Whole Foods and Alfalfa's, and various select retailers in Arizona, California, Connecticut, Oregon, Washington State, Rhode Island, New Jersey and Alaska. For more information, visit

Contact: Renate Siekmann, VP Marketing, Corporate Strategy and Communications, Froozer®
Connect with Froozer® on Facebook or Twitter

Food Bank of the Rockies, a non-profit organization, distributed nearly 48 million meals last year through our direct service programs and partner agencies, serving clients in Northern Colorado, including Metro Denver, and the entire state of Wyoming. 1 in 7 Coloradans, including nearly 1 in 4 Colorado children, struggle with hunger. Since 1978, FBR has provided more than 567 million meals to people in need in our community. Food Bank of the Rockies is a member of Feeding America. For additional information, please visit

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