Workshop on Strategic Collaboration Comes to Walmart Country

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The Path to Purchase Institute is hosting a Walmart-endorsed, one-day workshop in Bentonville focused on applying proven principles of advanced manufacturer-retailer shopper collaboration, with an emphasis on winning with the world's largest retailer. This event takes place on August 23, 2016 from 8 a.m. - 12:15 p.m. at the DoubleTree Suites by Hilton-Bentonville.

It’s a well-established fact that shoppers now largely control their own paths to purchase, making it harder than ever for marketers to influence behavior and drive conversion. With this reality in mind, the Path to Purchase Institute is hosting a Walmart-endorsed, one-day workshop in Bentonville focused on applying proven principles of advanced manufacturer-retailer shopper collaboration, with an emphasis on winning with the world's largest retailer.

Shopper-Centric Planning: Aligning the Manufacturer/Retailer Relationship takes place on August 23, 2016 from 8 a.m. – 12:15 p.m. at the DoubleTree Suites by Hilton-Bentonville. The agenda includes opening remarks from Walmart executives Matt Parry, Senior Director of Marketing, and Craig Geiger, Insights Partner.

Register today for this special event at http://p2plu.learnercommunity.com/bentonville to learn key drivers, core concepts and proven tools that can be applied to drive more effective strategic collaboration and win with Walmart and other key retailers.

From now until August 2, the fee is $580 ($485 for Path to Purchase Institute members) and from August 2-15, the fee is $640 ($585 for Path to Purchase Institute members). With only 100 available seats, this exclusive event is expected to sell out quickly.

For more information and to register, visit http://p2plu.learnercommunity.com/bentonville. Questions? Contact Stacey Bobby at (773) 992-4423 or sbobby(at)p2pi(dot)org.

About Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at http://www.p2pi.org.

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Michele Rowe
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