Allen Edmonds Renews and Extends Agreement with Convergent

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Premium men's retailer counts on Convergent for digital signage expertise and support in 50 stores across the U.S.

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Premium men's retailer Allen Edmonds expanded its agreement with Convergent to introduce video walls in stores.

“As Allen Edmonds continues to drive business with compelling in-store digital experiences, Convergent will deliver the expertise, innovation and support to ensure success."

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and award-winning leader in delivering digital location-based experiences, today announced that Allen Edmonds, premium men’s shoe and apparel retailer, has renewed its agreement with Convergent for another year and is expanding the relationship to introduce video wall capabilities in its stores.

Convergent currently supports Allen Edmonds with digital signage solutions and content workflow platform in 50 company-owned stores. Convergent’s automated content workflow management platform allows Allen Edmonds to launch and deploy dynamic digital signage campaigns rapidly throughout their network of stores while ensuring brand consistency.

“As a retailer, our window signage plays a vital role in attracting and engaging new customers. Convergent has proved to be a valuable partner in helping us develop and expand our digital signage capabilities,” said Colin Hall, chief marketing officer for Allen Edmonds. “The new video walls inside reflect our commitment to an exceptional customer experience and our desire to forge a stronger brand relationship.”

“We’re pleased that Allen Edmonds has decided to extend its relationship with Convergent,” said Steve Schilling, president of Convergent. “It’s a testament both to the high level of service we provide from installation through to execution, and the reliability and scale of our content workflow platform.” Steve continued, “As Allen Edmonds continues to drive business with compelling in-store digital experiences, Convergent will deliver the expertise, innovation and support to ensure they succeed.”

About Allen Edmonds
Founded in 1922, Allen Edmonds Corporation is a privately-held, U.S.-based retailer of premium men’s footwear, apparel, leather goods and accessories with a focus on American manufacturing. Consistent with the company’s heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. Allen Edmonds products are available at premier stores worldwide, including 61 company-owned Allen Edmonds stores across the United States, and online at

About Convergent
Convergent, a Ballantyne Strong Inc. company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best of breed technologies into single source solutions. And our award winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day.

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Yvonne Merkel
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