Social Impact Startup, Ching, Launches Online Shopping Experience to Transform How Millennials Donate

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Platform engages online shoppers with personalized deals sent straight to their inboxes; An average of 3% of every transaction goes to a pre-selected charity at no cost to the shopper.

Social impact startup, Ching, today announced the launch of its customized online shopping experience designed to transform how millennials donate to social causes. The platform, which is the result of research and analysis of online shopping and charitable giving trends, will deliver personalized shopping deals straight to a user’s inbox; subsequently prompting an automatic donation per transaction to a charity of their choice, at no additional cost to the purchaser.

As America’s largest generation, millennials now spend approximately $2,000 online annually and more than 84 percent make at least one donation to charity each year. Recognizing these trends, nonprofit industry veteran, John Suddes, founded Ching with a vision to compel younger generations to support important social causes by simply doing what they love to do – shop online.

Currently, Ching users can support the following causes:
●    Stand Up To Cancer
●    American Red Cross
●    Kiva
●    American Society for Prevention of Cruelty to Animals (ASPCA)
●    Charity: Water
●    International Rescue Committee
●    The Nature Conservancy
●    Girl Up
●    No Kid Hungry

“Over the course of my 20-year career in philanthropy, I recognized the need to completely revamp the conventional charitable giving model in order to appeal to younger generations,” Suddes said. “Ching’s unique ability to capitalize on the prevalence of online shopping to financially benefit some of the world’s most worthy social causes is a model that we believe will transform fundraising, especially with future generations of donors.”

The Ching platform was developed in partnership with 352 (Three-Five-Two) Inc., a leading Digital Product Development Agency with a passion for turning big ideas into compelling websites and software. The agency also helped Ching conduct the intensive market research and analysis that facilitated several rounds of product ideation.

How Ching Works
Using Ching is fast and easy. First, users will visit http://www.giveching.com to select the cause that they are most passionate about. Next, users will be prompted to indicate what their current shopping preferences are. From clothes and toys, to home furnishing and entertainment, anything goes. Shortly thereafter, hand picked deals will be delivered straight to the consumers’ inboxes. From cool retailers, major discounts, and awesome products, Ching will send only the best of the best. Finally, upon transaction, Ching will make a donation to the charity of choice with no further action needed from the user.

“Ching is a really innovative example of how mission-driven businesses and nonprofits can utilize digital products to raise and sustain awareness and fundraising efforts,” said Geoff Wilson, president and founder of 352 Inc. “We’re excited to see how much financial impact Ching can have on the great charities that the platform supports.”

For more information about Ching, visit http://www.giveching.com and follow them on Twitter @GiveChing. For more information on 352 Inc., visit http://www.352Inc.com and follow them on Twitter @352inc.

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About Ching
Ching is a social impact startup that provides a customized online shopping experience designed to transform how millennials donate to social causes. Headquartered in Atlanta, Ching delivers personalized shopping deals straight to a user’s inbox; subsequently prompting an automatic donation per transaction to a charity of their choice, at no additional cost to the purchaser.

About 352 Inc.
352 Inc. is a Digital Product Development Agency with a passion for turning big ideas into compelling websites and software. With a focus on speed, agility, product strategy, custom development, user experience, marketing and business strategy, 352 is able to deliver projects with impressive speed – in weeks rather than months. Utilizing a pure agile development process and lean startup methodologies, 352 is able to take new ideas to Minimum Viable Product (MVP) through singularly focused client teams (a 1 to 1 relationship) for better results, faster.

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Robert Berris
352 Inc
+1 (352) 374-9657 Ext: 723
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John Suddes
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