CCRA Hires Pamela Hirsch to Head Up New Agency Engagement Division

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Former Travel Leaders Franchise Group host agency and IC program manager leading CCRA's efforts to re-engage and expand on relationships with GDS-driven travel agency partners.

Pam Hirsch, Senior Director of Agency Engagement, CCRA

Pam Hirsch, Senior Director of Agency Engagement, CCRA

CCRA's strength is the power of connections. This means supporting and connecting business owners to suppliers within an open marketplace. This unique and powerful concept allows the business owner to have control and choose what best fits their needs."

CCRA announced today that Pam Hirsch has joined the organization as the new Senior Director of Agency Engagement. She will be responsible for leading CCRA’s new Agency Engagement Division.

In her position, Pam will be responsible for keeping GDS-enabled corporate and leisure clients more closey engaged in their CCRA partnership. This division will be crucial in ensuring that CCRA partners are utilizing everything at their disposal to optimize their business. Pam will play an integral part helping companies who partner with CCRA fully understand the value of their membership and what CCRA has to offer travel agents and their businesses.

On her new position, Pam had this to say,

"CCRA's strength is the power of connections. This means supporting and connecting business owners to suppliers within an open marketplace. This unique and powerful concept allows the business owner to have control and choose what best fits their company's needs. Our suite of products, benefits and valued services provide options and complete flexibility to customers and partners worldwide.”

“As Senior Director, Agency Engagement, I am honored to be tasked with further developing ongoing relationships. As well as fostering new connections within multiple sales channels that will help enhance and improve their business model through CCRA International,” says Pam.

Pam has an impressive background in the travel industry with over 25 years of experience. Most recently, she served as Program Manager for Independent Contractors and Host Agencies at Travel Leaders Franchise Group, where she was instrumental in developing a new program for supporting Host Agencies and recruiting Independent Contractors.

Pam has multiple years of selling travel agency franchises for Carlson Leisure Group and Travel Leaders Franchise Group, in addition to owning and operating her own store front travel agency for 9 years. She is a member of the American Society of Travel Agents (ASTA) and of the Professional Association of Travel Hosts (PATH).

CCRA’s President and CEO, Dic Marxen, had this to say: “Having Pam join us at such a critical time in CCRA’s evolution will give us the experience, dedication and professionalism we need for our travel agency customers as we continue to add new dimensions to our partnerships. We’re so excited about what she brings to the table and what she will be able to do in driving more value for our agents.”

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Maggie Fischer
CCRA
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