Whim Hospitality Announces New Director of Sales and Marketing

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Ashley Sansalone selected to lead aggressive company growth in event services, sales and lodging

Whim Hospitality, a pioneer in the Texas event services industry, today announced it has appointed Ashley Sansalone as Director of Sales and Marketing. The Whim Hospitality family of businesses includes catering, event and tent rentals, florals, venue management and lodging. In her new role, Sansalone will be responsible for overseeing company sales and marketing strategies and initiatives, developing sales staff, managing all lodging and event services at Camp Lucy and maximizing all revenue streams.

“We are thrilled to welcome Ashley to the Whim Hospitality team,” said Kim Hanks, Chief Executive Officer of Whim Hospitality. “Ashley has strong experience and relationships within the Austin area hospitality market that will benefit our operations as we continue to expand our suite of services in Austin and throughout Texas.”

Prior to joining Whim Hospitality, Sansalone served as Director of Sales for the Four Seasons Hotel Austin, where she was responsible for driving hotel revenues through sales, marketing and PR strategies. Previously, Sansalone served as Director of Sales for The Driskill Hotel and worked for other Austin properties such as Barton Creek Resort and the Omni Austin Hotel Downtown in varying roles such as Director of Catering and Conference Services and Food and Beverage Director.

Sansalone has been a face in the Austin hospitality community for 20 years and has been active in many industry organizations including MPI, TSAE, NACE Austin, HSMAI, and AHLA. Additionally, Sansalone is passionate about Community Service and Women in Leadership advocacy.

“It’s an exciting time for Whim right now as they are set to open a new office in downtown Austin, expand into a larger space in Dripping Springs and add additional lodging and event facilities at Camp Lucy. I am looking forward to working with the leadership team on taking Whim to the next level,” said Sansalone.

About Whim Hospitality
Serving the Central Texas region, the Whim Hospitality family of services includes catering, event and tent rentals, and floral design. The company provides Sperry Tents throughout Texas and adjoining states and manages Camp Lucy, the Texas Hill Country’s premier wedding and special event and lodging venue. Founded in 2012 by husband and wife team Whit and Kim Hanks, the company employs more than 150 people. In 2015, Whim was recognized as the second fastest growing company in Central Texas by the Austin Business Journal, and is consistently recognized in the event industry for excellence in catering, rental services, and florals. For more information, visit http://www.whimhospitality.com.

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Alexandra Charpentier
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