Movable Ink Partners with Litmus to Improve Contextual Email Design

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Litmus Instant Previews integration will enable Movable Ink clients to test and optimize contextual emails by mail client and device

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“This integration will provide Movable Ink clients with a one-stop solution to test and preview as they integrate contextual elements into their email campaigns.”

Movable Ink, the global leader in contextual email technology, and Litmus, the leading web-based email creation, testing and analytics company, today announced a partnership and platform integration to help marketers test and optimize their contextual emails across the most popular mail clients and devices.

Movable Ink is integrating Litmus’ Instant Previews within its platform, which will provide users with inbox previews of email campaigns in 45 web and desktop clients (Apple Mail, Gmail, Outlook, etc.), and mobile apps (iPhone, iPad, Android, etc.) to ensure compatibility across environments. Every change made while designing an email in Movable Ink’s platform progressively updates the previews, providing insights to optimize workflow and the design of every contextual email.

“Design is often an afterthought for email, partly because it’s a challenge to quickly and repeatedly test and adjust visual elements, but poor design can detract from even the best message and ruin the customer experience,” said Andi Mignolo, Head of Design and UX for Movable Ink. “Litmus is a great tool for email designers, and the ability to test and adjust on the fly eliminates a common barrier to optimal design.”

Movable Ink already provides marketers with data on which email clients and devices are most popular with their customers. The Litmus Inbox Preview integration now makes it easy to test emails according to this data. It is a great feature to use in conjunction with Movable Ink’s Simulator tab, which allows users to test contextual elements like weather and location.

“Making emails better both contextually and visually for consumers who are constantly moving between moments, places and devices is a vision we share with Movable Ink, so this is a natural partnership for us,” said Paul Farnell, Co-Founder and CEO of Litmus. “This integration will provide Movable Ink clients with a one-stop solution to test and preview as they integrate contextual elements into their email campaigns.”

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 100 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit

About Litmus
Litmus helps more than 250,000 marketers make email better. The web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign. Headquartered in Cambridge, Mass., with additional offices in London, Litmus has partnered with more than 250 major email service providers and agencies, including MailChimp, IBM Silverpop and BrightWave Marketing. For more information about Litmus and the latest email news and trends, visit

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Peter Moran
Indicate Media
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