Lawline Featured in New Book for Entrepreneurs

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Author Mike Michalowicz showcases Lawline in Surge

Lawline is featured in Surge, a new book written by Mike Michalowicz. The book highlights Lawline’s growth in customers and revenue since 2007, as well as its strategies for becoming a key player in the Continuing Legal Education (CLE) industry.

In Surge, the author counsels entrepreneurs on the best ways to recognize consumer needs, time their entrance into the market, and beat out competitors. In the chapter entitled, “Unify,” Michalowicz details how Lawline CEO David Schnurman took the company from ten thousand dollars in annual revenue to over five million. By improving the production quality of the videos and offering attorneys who taught with Lawline greater exposure, David set his company apart from other CLE providers. He successfully turned Lawline into an obvious choice for not only its growing customer base, but also for its faculty members.

In “The Power of Waves,” Michalowicz emphasizes Lawline’s commitment to listening to its customers. The company uses course comments submitted daily by users to inspire solutions and build on the content that customers enjoy. Michalowicz points to this constant loop of feedback and action as a source of Lawline’s continuing momentum.

“It’s gratifying to be recognized for both the quality of our product and our growth as a company,” said Schnurman. “I hope that other entrepreneurs and small businesses will be able to learn something useful from Lawline’s journey.”

About Lawline
Lawline is the leading provider of online continuing legal education offering legal intelligence to attorneys in all 50 states. With over 2,000,000 CLE courses completed to date, Lawline offers timely legal content that supports attorneys throughout their practice. The company is headquartered in downtown Manhattan and has received multiple awards recognizing its superior product and service. Its success has also been featured in The Wall Street Journal, Inc., Entrepreneur, & Forbes.com.

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Meredith D'Angelo
Lawline.com
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