Badoo Survey Examines Dating Behaviors Across the World

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Findings Reveal What Traits Get The Most Engagement

Badoo's Global Dating Survey Infographic

“At Badoo, we’re all about our users meeting new people, which is why it’s exciting to learn more about the nuances of dating on a global scale.”

In the spirit of the the upcoming 2016 Rio Olympic Games, Badoo, the world’s largest dating network, today is releasing findings on dating trends from the U.S. and across the globe. Determined by geographic insights from Badoo’s 318 million users, the research reveals findings on how dating habits compare and contrast around the world in regards to gender, sexuality and physical traits such as body type, height, eye and hair color.

Key findings from the data include:

-The Most Desirable Traits Worldwide: For female Badoo users across the world, the global findings suggest that men who are between 5’7 and 5’11 (47%), have dark (black/brown) hair (70%), identify as having an average body type (40%) and have brown eyes (52%), are the most desirable characteristics in a partner and most likely to be engaged with online. The findings also suggest that male Badoo users worldwide are more likely to engage with women who are between 5’3 and 5’7 (48%), have brown hair (34%), an average body type (40%), and brown eyes (52%).

-What Men Want in the U.S.: American women who identify as being between 5’3 and 5’6 (46%) and having brown eyes (60%) are found to be the the most desired traits by American males and are more likely to receive a message. Women who identify as having brown hair (40%) and an average body type (40%) are more likely to receive a message; in contrast, women with blonde hair (13%) and have an athletic body type (6%) attract less attention.

-What Women Want in the U.S.: The most desirable physical traits by American women are men who identify as athletic (36%), between 5’7 and 5’11 (40%), have brown eyes (61%) and black/brown hair (66%). Women who have black/brown hair (66%) are found to be the most desirable while men who have blonde (6%) and red hair (1%) are the least likely to be engaged with by women.

-Who Makes The First Move: Globally, while men are still the most likely to make the first move on a dating app, there are some countries where women are increasingly becoming more forward online. When it comes to women initiating the conversation, female users in the United States (36%), Dominican Republic (30%), Canada (25%) and Thailand (19%) and Czech Republic (21%) are most likely to make the first move.

-The Countries with the Most Singles: If you're looking to make travel plans and haven't decided on your destination yet, consider these five countries, which have the highest rates of single users: United Arab Emirates (97.37%), Australia (96.69%), Turkey (96.40%), New Zealand (96.40%), and Kuwait (96.17%).

-LGBTQ-Friendly Dating Destinations: Need a few LGBTQ-friendly vacation ideas? Indonesia came out on top as the most “open-minded” dating destination when it comes to sexuality, while countries Colombia, Argentina, Brazil, Mexico and South Africa were found to be the most gay-friendly.

“The results of our first global survey highlight the different reasons people in your area and around the world meet up, and share experiences, interests and friendships,” said Badoo Dating Expert Joey Hadfield. “At Badoo, we’re all about our users meeting new people, which is why it’s exciting to learn more about the nuances of dating on a global scale.”

With 318 million users in over 190 countries, and over 400,000 new people signing up for a Badoo experience each day, the company is the fastest growing dating platform in the world. Badoo’s female selfie and social media security announcements follow the recent launch of the application’s Photo Verification and the new Videos in profile which helps users ensure that there’s only real people on the platform.

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Note to Editor
For the purpose of this study, Badoo analyzed anonymized data from all users in 31 countries across the globe. These findings are based on user functions within Badoo’s application, including designated geographic location within user profile settings.

About Badoo
Badoo is the largest dating network in the world. With 318 million users across 190 countries and 250 employees worldwide, Badoo provides the best technology for people to meet, because happiness is better shared. More than 400,000 people sign up for a Badoo experience each day and over 350 million messages are sent and 10 million photos are added on the Badoo platform, with users spending an average of 1.8 hours daily on the Badoo experience, for a total of over 12 billion swipes per day. Badoo also operates a number of white label licences for various international brands. For more information, please visit

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Anthony Patterson
Clarity PR
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