Under-Utilized Talent Acquisition Technology Poised for Growth, New Brandon Hall Group Study Says

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Onboarding is Top Technology Priority; 35% of Organizations Expect Technology Spending to Increase

Talent Acquisition technology has a positive impact on business productivity and revenue, and employee engagement, but is utilized by less than two-thirds of the corporate market, according to Brandon Hall Group’s 2016 Talent Acquisition Technology Study.

About 34% of organizations are developing talent acquisition technology strategies and expect to deploy technology in the next year, and another 35% expect an increase in their talent acquisition technology budget, according to the study of more than 300 organizations of all sizes conducted by Brandon Hall Group, the leading independent Human Capital Management research and analyst firm.

“The talent acquisition technology market finds itself at a critical juncture,” Brandon Hall Group CEO Mike Cooke said. “Providers are developing and enhancing solutions at a record pace, while potential buyers are either not satisfied with what they have or not fully using the functionalities available. This report provides the most thorough analysis of what talent acquisition technology buyers like, don't like, want and need from their technology and their technology providers.”

Principal Talent Acquisition Analyst Daria Friedman, who wrote the firm’s signature talent acquisition technology report, Talent Acquisition Technology 2016: Under-Utilized, But Poised for Growth (http://go.brandonhall.com/l/8262/2016-07-21/5pbzkf), said the study is groundbreaking in that it looks at the market from several different perspectives:

  •     Talent acquisition technology strategy maturity levels
  •     The gap between the perceived importance and satisfaction of 42 functionalities across sourcing/recruiting, evaluating and onboarding
  •     Competencies desired in an organization’s next technology provider
  •     And budget trends in the industry

Friedman said, “Satisfaction with talent acquisition technology is low, but we believe that a lot of the dissatisfaction stems from organizations not having a good understanding of what they need and what the various types of talent acquisition technology can really do to improve the level of talent. Only 25% of organizations surveyed have what Brandon Hall Group defines as a mature strategy for acquiring and deploying talent acquisition technology.”

The report presents five critical calls for change to improve the utilization of talent acquisition technology, supported by six major findings in the research.

“One important finding,” Friedman said, “is that for the next 12 to 24 months onboarding is both the top talent acquisition strategic priority and technology priority. Our research shows that as organizations are struggling to attract talent they are paying more attention to how they engage and train their new hires.”

“Overall, our report provides guidance on the optimal way to plan for technology and select the best provider to meet an organization’s unique needs,” Friedman said. “The report also lays out the critical competencies buying organizations expect from their providers. The key message is that there needs to be a better partnership between buyer and provider – buyers need to understand their own needs, and providers have to deliver the expertise and service the buyers expect.”

About Brandon Hall Group:
For additional information about this research or other Brandon Hall Group products, contact CEO Mike Cooke: (561) 306-3576 or mike.cooke(at)brandonhall.com.

Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient. ###

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