Digital Agency Mirum Launches Campaign for Equidate Trading Platform, Helps Build Awareness of Stock Market for Private Companies

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“Early Is Everything” Campaign Gives Access to Facebook and Tesla at Pre-IPO Prices



We are thrilled to be a part of helping this marketplace grow as people realize the opportunities that exist.

San Francisco-based Equidate — a stock market for private technology companies — launched its new platform with an online campaign today. The campaign, created in partnership with global digital agency Mirum, will feature two “Early Is Everything” events, during which Equidate will give individuals a second chance to own a stake in two of the world’s most successful companies — Facebook and Tesla — at their pre-IPO prices.

The Early Is Everything pre-IPO pricing events are first-come-first-served offerings intended to draw accredited investors and shareholders of private company stock to Equidate’s new platform to learn more about its open, liquid marketplace and encourage them to sign up. Equidate is taking a loss on every certificate to prove a point: when it comes to investing in the most successful companies in the world, early is everything.

On July 28th, the company’s first pre-IPO pricing event will offer people the opportunity to own a share of Facebook at $4.54 (the price at its Series E in May 2009, where DST Global invested $200M) instead of its recent price of over $115. The following Thursday, August 4th, Equidate will offer Tesla for $2.97 (the price at its Series F in May 2009) instead of over $215. To be notified of the exact start time, site visitors can sign up (and read the full terms and conditions) at

In addition to creating the launch campaign, Mirum has helped elevate Equidate’s overall brand with a cleaner, more modern logo coupled with the new Early is Everything brand position. “Mirum has played a significant role in helping us further define our voice,” said Sohail Prasad, Founder and Co-CEO of Equidate. “The agency worked with us to create a campaign that positions Equidate as a thought leader in our industry, while building awareness of our platform and of the secondary market.”

With Equidate’s secondary marketplace, employees no longer have to wait to convert valuable stock into cash and investors are not locked out of the market during a company’s high-growth, pre-IPO phase. Enhanced investing tools, paired with in-depth private company insight and analysis, take Equidate’s stock market for private technology companies to the next level.

Equidate’s new platform allows the public to access proprietary data and information about thousands of private companies, including share prices, stock charts, investors, share counts, and valuations. Unlike in the public markets where information is readily available, this data has historically been fragmented or unavailable in the private market without paying a high price tag. By further combining data with sophisticated technology, Equidate now allows anyone to research companies and find new opportunities for free.

The new platform also provides investors and employees with real-time updates to the value of their stock holdings, and an up-to-the-minute news feed on private companies. Prior to this launch, employees and investors of privately-held companies struggled to value their stock holdings and get a clear financial picture of their net worth.

“What Equidate has built is exciting for both investors and employees,” said Dan Khabie, North American and Global CEO of Mirum. “We are thrilled to be a part of helping this marketplace grow as people realize the opportunities that exist.” In a rare move, J. Walter Thompson Company, holding company for Mirum, has taken an equity position in Equidate.

Equidate is the stock market for private companies. We empower investors and shareholders by enabling access and liquidity in the pre-IPO markets. We're led by Y Combinator, Goldman Sachs, and BCG alumni; enabled by a high-profile board of executives and advisors, including SecondMarket founding team member John-Paul Teutonico, former NASDAQ Dubai CEO Jeffrey Singer, and former Saatchi and Saatchi UK CEO Lee Daley; and backed by some of the best angel investors in the world, including Scott and Cyan Banister, Charlie Cheever, Tikhon Bernstam, and others.

Mirum is a global digital agency that creates experiences that people want and businesses need. Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience design, and commerce activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. For more information, visit

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