LovePendants® New Affiliate Program Allows Retailers to Cash-In on Millennial Demand for Personalized Jewelry

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At a time when millennial customers are seeking more personalized options to showcase their individual styles, LovePendants®, the engraved gemstone division of Color Story, announces a new partner affiliate program that will allow retailers to give this elusive group of shoppers exactly what they want – literally.

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LovePendants writes your sentiments in stone -- for all time

Millennial shoppers are proving to be a group that want a sense of collaboration and customization in the things they buy.

Launched by award winning fine jewelry veteran, Robert Leser, LovePendants®’ website allows customers to uniquely personalize their jewelry by engraving topaz, amethyst, green quartz or citrine with a symbol, letter or word that holds special significance. Gemstones are then set in the customer’s metal choice of vermeil, silver or 14k gold and turned into a necklace, bracelet or charm. The LovePendants® Affiliate Program will allow retailers to offer their customers this same ability through their own website.

Using LovePendant®’s proprietary technology, retail affiliate partners launch the LovePendants® design portal within their own website, allowing in-store or online customers to design their own LovePendants® jewelry. Because the design portal appears within the retailer’s own website, affiliate partners are able to maintain their own distinct branding. Once the design process is complete and the product ordered, LovePendants® will then directly ship the finished product to the customer while the retailer shares the profit.

“Millennial shoppers are proving to be a group that want a sense of collaboration and customization in the things they buy,” said Leser. “Our new affiliate program offers retailers the ability to meet milennial 21st century demands by offering them a new, 21st century way of selling to them on their terms. By letting millennials personalize their LovePendants® options, retailers show these new era customers they understand what’s most important to them when selecting jewelry.”

The LovePendants® Affiliate Program offers exclusivity within local markets on a first come, first serve basis. And for customers who discover LovePendants® through a specific retail partner but orders directly from the LovePendant®’s website, that retailer will still earn profits if the order is placed within their zip code area.

For more information on participating in this affiliate program, contact LovePendants® at (212) 832-8013 or at robert(at)lovependants(dot)com.

ABOUT LOVEPENDANTS
Launched by Color Story’s award-winning fine jewelry designer and jewelry industry veteran, Robert Leser, LovePendants is a new jewelry brand that allows customers to uniquely personalize their jewelry by engraving topaz, amethyst, green quartz or citrine with a symbol, letter or word that holds special significance. Gemstones are then set in a necklace, bracelet or charm in the customer’s metal choice of vermeil, silver or 14k gold.

To create LovePendants’ signature engraved gemstones, Leser invented a 12mm round gemstone cut with reversible flat surfaces; both sides of the stone have tables surrounded by crown facets closely aligned to each other. Leser’s concept to engrave in reverse on one side and then view the engraving from the other side was realized using sophisticated laser technology.

For more information, please visit http://www.lovependants.com.

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Lilian Raji
LovePendants
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Robert Leser
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